Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the size and complexity of enterprises. Smaller companies have fewer people. Fewer people (typically) leads to less complexity within the organization.
Think of your large enterprises like Unilever or P&G. They own numerious brands, each with numerous departments, in many different countries across the world. That leads to very unique data needs across the entire organization. What does the North American Manager of Brand A need to know about digital marketing performance? What about the Manager of Brand B in Europe?
And what about their boss? What data does the global CMO need to analyze his/her top performing brands globally, regionally and locally?
Enterprise analytics is the architecture behind this data collection. Different departments, brands, regions, and so on need different data. Enterprise analytics ensures that all the data needs are met. This is crucial for any data-driven enterprise.
Google Analytics Premium is an enterprise-level web analytics tool designed to help large organizations get the most out of their digital marketing. While it’s an enterprise-level tool, it’s not only for large companies. Websites that average more than 1 million hits a month (about 10 million sessions) can leverage Google Analytics Premium’s higher data limits and faster processing.
What are some of the features of Google Analytics Premium and how do you know if you need it?
Join us Wednesday, January 14, 2015, at 1pm EST for our free webinar on “Mastering Enterprise Analytics with Google Analytics Premium”. Our very own Michael Loban will be co-presenting with Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium.
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