Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
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InfoTrust Author Profile

Akanksha Gupta

With more than 12 years of industry and consulting experience, Akanksha is a cloud and media expert who leads the capability development and delivery of data-driven solutions for clients across various sectors and geographies. As a capability leader at InfoTrust, Akanksha oversees the data integration and activation of martech and adtech platforms, leveraging first-party data and customer insights to optimize marketing and business outcomes. Akanksha is passionate about empowering data science teams and creating high-impact data products that improve business processes and customer experiences. She has extensive knowledge and skills in analytics, cloud, and adtech tools, such as Google Analytics, GCP, Snowflake, CM360, SA360, and DV360. She also has a strong background in programming, using R and SQL to perform complex data analysis and modeling. Akanksha is a certified scrum master and a six-sigma green belt practitioner, and has won the “Top Fifty for the Future” award by the Illinois Technology Foundation for her excellence and innovation in the field of technology.
Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

In a world where digital advertising has faced profound changes in data privacy, transparency demands, shrinking agency margins, and proliferation of ad tech, many…

5-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
Custom Bidding: Weighted Floodlight Conversion in DV360 and Its Benefits

Custom Bidding: Weighted Floodlight Conversion in DV360 and Its Benefits

Author’s Note It has been some time that I have worked on the Display & Video 360 (DV360) platform and its functionalities. The product…

5-minute read
Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Analyze Your Campaign Performance in Google Cloud Platform with BigQuery Data Transfer Services for Campaign Manager

Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…

9-minute read
Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…

6-minute read
Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…

10-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
How to Use Custom Bidding to Increase ROA during the Holidays

How to Use Custom Bidding to Increase ROA during the Holidays

The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…

5-minute read
All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

All About Firebase Dynamic Links – Manage Your Mobile App Campaigns Better

The Challenge: Why Do We Need Dynamic Links? With hardware and technology advancement, our leads and customers are consuming content faster with each passing…

10-minute read
Getting Started with Tableau

Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…

12-minute read
Evaluate Your Machine Learning Model for Audience-Building

Evaluate Your Machine Learning Model for Audience-Building

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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