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Ben Brooks

Ben Brooks is a Senior Lead Digital Analytics consultant at InfoTrust. In this role, he works with clients to understand their analytics needs and concerns. He then works with developers to implement analytics to support these needs, and end users to understand and visualize the results of said analytics. In his free time, he can be found taking photographs of landscapes and transportation subjects, producing short videos, reading, and walking his miniature dachshund Bella. Ben lives in the Seattle, Washington area.
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…

5-minute read
How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…

5-minute read
A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…

5-minute read
How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…

6-minute read
Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Mastering Video Player Tracking in Google Analytics 4 Using the Player’s API

Introduction In today’s digital landscape, video content has become increasingly prevalent across various online platforms. As a website or app owner, it is crucial…

8-minute read
Best Practices for Defining and Using Event Parameters in Google Analytics 4

Best Practices for Defining and Using Event Parameters in Google Analytics 4

Introduction Google Analytics 4 (GA4) has introduced a new way to track and measure user interactions on your website or app. Instead of events…

5-minute read
Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…

3-minute read
Google Analytics 4 Data Retention Settings 101

Google Analytics 4 Data Retention Settings 101

With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…

3-minute read
What Do Media Companies Need to Know about Google Analytics 4?

What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
Why Should Media Companies Use Digital Analytics in 2023?

Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read
Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
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