All Articles By Dominic Villarreal

Why Your Org Should Invest in a Data Engineering Partner

Why Your Org Should Invest in a Data Engineering Partner

As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…

Back to Basics: Audit and Implementation

Back to Basics: Audit and Implementation

Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

What’s In Your Stack? Analyzing Top 100 CPG Brands’ Martech

If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…

What You Need to Know about an Audit & Implementation

What You Need to Know about an Audit & Implementation

If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s),…

Back to the Basics: Google Analytics 4

Back to the Basics: Google Analytics 4

Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

2 Reasons Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

5 Reasons Why Direct-to-Consumer Organizations Need Google Analytics 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

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