Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…
Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
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