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InfoTrust Author Profile

Pam Castricone

Pam Castricone is currently an Emerging Solutions Strategist at InfoTrust. Specializing in statistical and machine learning models, Pam is passionate about helping her clients uncover greater insights and value from their data assets. As a Google Cloud Certified Professional Data Engineer, Pam also helps her clients put their models into production in the cloud to drive long-term usability and success. When she isn’t analyzing data, Pam enjoys reading, the arts, and going out for brunch.
10 Questions from Companies Considering GCP for Marketing

10 Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

9-minute read
3 Ways Enterprises Use Google Cloud for Marketing in 2021

3 Ways Enterprises Use Google Cloud for Marketing in 2021

As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…

6-minute read
Evaluate Your Machine Learning Model for Audience-Building

Evaluate Your Machine Learning Model for Audience-Building

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
Save 10+ Hours Per Week With These Marketing Analytics Tips

Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

9-minute read
Talking Digital Analytics & Mentorship with Himanshu Sharma

Talking Digital Analytics & Mentorship with Himanshu Sharma

Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….

8-minute read
How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can…

2-minute read
The #1 Way to Use Google Analytics to Understand Your Site’s Content

The #1 Way to Use Google Analytics to Understand Your Site’s Content

Want to better understand which content on your site grabs eyeballs, keeps eyeballs, and gets those eyeballs to open their wallets? It’s a common…

10-minute read
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