Share on facebook
Share on twitter
Share on linkedin
Share on email

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager Getting Started

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced audiences, and optimize media scheduling.

Before you dive head-first into Google Campaign Manager, however, prepare yourself and your team for all the marketing glory to come. Here are five things to know before you get started with Google Campaign Manager.

1. Own Your Network

Maintain control over all your company’s advertising data by owning the network via a direct contract with Google. Doing this allows you access to all campaigns, spend, and costs associated with your advertising. Plus, when you own your network, you can choose who has access and at what level.

2. Edit With Caution

Unlike most digital platforms Google Campaign Manager does not allow you to edit a number of fields after they’ve been saved. In order to maintain a clean and user-friendly Campaign Manager account, we recommend planning the account structure ahead of time. When you are then ready to begin setting everything up, start with one advertiser or one parent and child advertiser to see how everything works.

3. Make the Most of User Management

Google Campaign Manager offers some of the best user management in the digital marketing space. You’ll be able to select from built-in access levels or create fully-customized groups, which give you total control over who can access what in your network.

4. Use Parent/Child Advertisers

“Parent” advertisers house and control all the settings, linking, and Floodlight configuration. Rather than duplicating everything to three similar advertisers, consider using “child” advertisers. This relationship saves time and allows for a clean network set up.

5. Custom Variables are Lifesavers… Trust Us

Set up a custom variable to capture valuable information without creating 50 different Floodlight activities. Many companies want to capture promotions on specific promo URLs. A custom variable showing all visited URLs will allow you to do this without creating individual Floodlights for each URL. Reporting on these variable is a breeze with the filters option.

Google Campaign Manager Questions?

If your team or organization has questions around setting up or creating a strategy around Google Campaign Manager, reach out to InfoTrust today.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Last week, Deloitte honored the experienced digital analytics consulting, data governance, and technology team at InfoTrust among the 500 fast-growing North American companies in…

The Most Useful Google Analytics Reports and Dashboards for Black Friday

The Most Useful Google Analytics Reports and Dashboards for Black Friday

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

Migrating Tag Inspector from Python 2 to Python 3

Migrating Tag Inspector from Python 2 to Python 3

Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…

Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

In-Housing in Your Organization’s Future? Start with This Conversation

In-Housing in Your Organization’s Future? Start with This Conversation

It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…

Lead Analytics Consultant Mai AlOwaish Honored with DAA President’s Award

Lead Analytics Consultant Mai AlOwaish Honored with DAA President’s Award

At InfoTrust, our team works not only to grow our business and community, but also to further the digital analytics industry as a whole….

Join InfoTrust on the Journey Towards Organizational Maturity in Supporting Equality in Tech

Join InfoTrust on the Journey Towards Organizational Maturity in Supporting Equality in Tech

One of the pivotal moments of my career as an entrepreneur was hearing Jeff Hoffman share his legacy as a founder of Priceline.com, uBid.com,…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.