Share on facebook
Share on twitter
Share on linkedin
Share on email

5 Things to Know Before Getting Started with Google Campaign Manager

Google Campaign Manager Getting Started

Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced audiences, and optimize media scheduling.

Before you dive head-first into Google Campaign Manager, however, prepare yourself and your team for all the marketing glory to come. Here are five things to know before you get started with Google Campaign Manager.

1. Own Your Network

Maintain control over all your company’s advertising data by owning the network via a direct contract with Google. Doing this allows you access to all campaigns, spend, and costs associated with your advertising. Plus, when you own your network, you can choose who has access and at what level.

2. Edit With Caution

Unlike most digital platforms Google Campaign Manager does not allow you to edit a number of fields after they’ve been saved. In order to maintain a clean and user-friendly Campaign Manager account, we recommend planning the account structure ahead of time. When you are then ready to begin setting everything up, start with one advertiser or one parent and child advertiser to see how everything works.

3. Make the Most of User Management

Google Campaign Manager offers some of the best user management in the digital marketing space. You’ll be able to select from built-in access levels or create fully-customized groups, which give you total control over who can access what in your network.

4. Use Parent/Child Advertisers

“Parent” advertisers house and control all the settings, linking, and Floodlight configuration. Rather than duplicating everything to three similar advertisers, consider using “child” advertisers. This relationship saves time and allows for a clean network set up.

5. Custom Variables are Lifesavers… Trust Us

Set up a custom variable to capture valuable information without creating 50 different Floodlight activities. Many companies want to capture promotions on specific promo URLs. A custom variable showing all visited URLs will allow you to do this without creating individual Floodlights for each URL. Reporting on these variable is a breeze with the filters option.

Google Campaign Manager Questions?

If your team or organization has questions around setting up or creating a strategy around Google Campaign Manager, reach out to InfoTrust today.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

In the previous post of this App + Web series, we covered the basics of App + Web, the new Google Analytics properties that…

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

Common Causes of Digital Analytics Discrepancies

Common Causes of Digital Analytics Discrepancies

A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

3 Tips for Getting Started with Digital Analytics

3 Tips for Getting Started with Digital Analytics

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as Google Analytics…

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.