All Articles By Ariel Opelt
How Will the Apple iOS 14 Update Impact Advertising?
In June 2020, Apple announced that their iOS 14 update would include a very important new privacy update. Naturally, this update puts many businesses—or,…
What is a Data Clean Room?
“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…
Introduction to Ads Data Hub
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
6 Techniques for Building a Winning Remarketing Audience
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
Native Google Analytics 360 Advertising Integrations and Their Benefits
If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…
How to Create First-Party Audiences in Campaign Manager
As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…
Get to Know All the Products in the Google Marketing Platform
While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
5 Things to Know Before Getting Started with Google Campaign Manager
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
