In June 2020, Apple announced that their iOS 14 update would include a very important new privacy update. Naturally, this update puts many businesses—or,…
“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…
As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…
While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
Google Campaign Manager (formerly DoubleClick Campaign Manager) is the ultimate tool for many marketers and companies. Brands can create ads, A/B test, target advanced…
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