All Articles By Ariel Opelt
4 Advanced Analysis Use Cases to Make Your Organization More Data Driven
Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…
3 Queries to Get Started with GA4 in BigQuery
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
How Advertisers Should Plan for Activation in a Reduced Cookie World
By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…
3 Practical Use Cases To Get You Started with Ads Data Hub
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
![[iOS 14.5 UPDATE] How Will the Apple iOS 14 Update Impact Advertising?](https://infotrust.com/wp-content/uploads/2021/02/How-Will-the-Apple-iOS-14-Update-Impact-Advertising.png)
[iOS 14.5 UPDATE] How Will the Apple iOS 14 Update Impact Advertising?
[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…
What is a Data Clean Room?
“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…
Introduction to Ads Data Hub
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
6 Techniques for Building a Winning Remarketing Audience
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
Native Google Analytics 360 Advertising Integrations and Their Benefits
If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…
How to Create First-Party Audiences in Campaign Manager
As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…
Get to Know All the Products in the Google Marketing Platform
While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
