How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

analytics community contributions
Estimated Reading Time: 4 minutes

As the world continues to push through the global pandemic, many professionals are struggling to keep their organizations alive and their employees on the payroll. Millions of Americans are doing their part to help stop the spread of the virus and are at home social distancing.

Are you stuck at home? Feeling the weight of this pandemic and want to help the community you live and work in? While there are many unknowns in today’s unprecedented situation, one thing is certain: people are in need of your help in the form of your time, resources, and skills. Companies across the globe have stepped up to give back, but as an analytics and digital advertising professional, there are many creative ways you can contribute to the community, too.

Create and Contribute Content

Share your knowledge and expertise on a topic via videos, articles, blog posts, and social media posts. For example, InfoTrust Digital Analytics Consultant Barb Kalicki recently kicked off an initiative intended to help small business owners and marketing teams. Working with her colleagues at InfoTrust, Barb launched a free marketing analytics resource center for small businesses. InfoTrust prides itself on not being a B2B (business-to-business) company, but rather an H2H (human-to-human) organization, and efforts from our team like this help highlight what’s possible in tough times.

Host a Virtual Meetup

Host virtual meetups centered around topics that excite you. These informal, info-sharing events provide networking opportunities or training on fundamental skills.

Let’s consider an example topic for a marketing analytics-focused meetup: Many retail companies have been forced to shift their sales strategy from brick-and-mortar stores to a fully online model. If this is an area of expertise for you—or you know someone who would be qualified to present on this topic—offer ideas on how to effectively make this shift.

To check out meetups frequented by many of our team members, click the links below:

Help a Nonprofit

Seth Iiames, Associate Director of Integrated Marketing at the University of Dayton, recently said, “I think there are so many communities and nonprofits that need help organizing and acting on bits of data they have. I have used my skills to help an area food pantry (pre-COVID) organize and visualize data about utilization and donations.”

Reach out to local, national, and even global nonprofit organizations. Introduce yourself and offer your unique marketing analytics skills. Applying your professional expertise can go a long way to help a group not just survive, but thrive in this chaotic time.

At InfoTrust, many of our team members have put their energy towards the InfoTrust Foundation’s “Superheroes Wear Masks” initiative—a crowdsourcing campaign that is providing 3D-printed masks to healthcare workers on the frontlines of the fight against COVID-19.

It Doesn’t Have To Be Data Related! 

“No act of kindness, no matter how small, is ever wasted” — Aesop

While the tips above relate directly to your professional experience, you may be yearning to contribute in some other manner. Maybe you’re amazing at sewing and can learn to make masks for healthcare workers? Super funny? Start a YouTube channel to make people laugh. Consider making monetary donations (if you’re financially stable) to hospitals and clinics to help them purchase personal protective equipment (PPE). Support local food banks by donating food directly. If you’re healthy, donate blood at a local blood drive. The list goes on!

Consider your passions and the needs of your local community. Then, put in the work to help make your community a better place as we navigate through this unknown time. 

Everyone has something to offer. How will you contribute?

Ready to upskill during quarantine?

Check out our list of analytics upskilling resources for 2020 here.
Facebook
Twitter
LinkedIn
Email
Last Updated: May 4, 2020

Other Articles You Will Enjoy

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
What Happened to Views and Filters in Google Analytics 4?

What Happened to Views and Filters in Google Analytics 4?

For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…

10-minute read
Better Conversion Data with Looker Studio

Better Conversion Data with Looker Studio

Conversion rates are a simple percentage of “how many people visited my website vs. how many people fulfilled the site’s objective?” As kids, that…

8-minute read
How Data Minimization Benefits CPG Organizations

How Data Minimization Benefits CPG Organizations

It seems almost paradoxical: you can spend less money maintaining your data collection framework, reduce your compliance risk, and improve the quality of your…

5-minute read
Overview of Audiences in Google Analytics 4

Overview of Audiences in Google Analytics 4

As a website owner or digital marketer, it’s crucial to understand your website visitors’ behavior to make informed decisions. That’s where audience overview in…

3-minute read
Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…

6-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…

5-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.