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Machine Learning/Predictive Modeling Articles

Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…

3-minute read
How to Use Predictive Audiences to Increase Return on Ad Spend

How to Use Predictive Audiences to Increase Return on Ad Spend

Predictive audience methods are a powerful tool for increasing ROA. By using predictive audience methods, you can target your marketing to the exact people…

4-minute read

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