Machine Learning/Predictive Modeling Articles

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read
Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

Privacy-Focused Attribution Modeling: Steps to Approach Attribution Challenges

With the launch of Google Analytics 4 (GA4) and the sunsetting of Universal Analytics, we have been working closely with our partners to ensure…

5-minute read
Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution Modeling for Beginners: Two Approaches to Attribution

Attribution modeling is a process of assigning credit to particular marketing channels for the performance of an ad campaign. This means that if you…

3-minute read
How to Use Predictive Audiences to Increase Return on Ad Spend

How to Use Predictive Audiences to Increase Return on Ad Spend

Predictive audience methods are a powerful tool for increasing ROAS. By using predictive audience methods, you can target your marketing to the exact people…

4-minute read

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