No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking
Estimated Reading Time: 3 minutes

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS update—will outright block Google Analytics. We want to make some clarifications, however, as these articles aren’t completely clear.

Screenshot from an AppleInsider post by Mike Peterson on June 23, 2020.

The screenshot provided in the linked article above likely refers to the fact that ITP flagged the google-analytics.com domain as a cross-site tracker and restricts its access to third-party storage⁠—not that it will actually block first-party Google Analytics tracking. Restricting this access to cross-site storage is more efficient, as it doesn’t lead to breakage as often as blocking the domains would.

The way that ITP (Intelligent Tracking Prevention) works is based on algorithms; it is also on-device. There are no block lists or blocked domains in ITP. Basically, ITP flags a domain if it is determined as having cross-site tracking capabilities. This new feature of the Privacy Report makes the information available on the browser for the user to see. 

Google Analytics sends analytics hits with HTTP, and ITP doesn’t block HTTP requests. The Google Analytics domain is flagged here without any significant action going on in the third-party cookie, so it depends if the website will do cross-site requests that can be blocked. In other words, they do not block the Google Analytics code itself, but they don’t allow it to assign a unique identifier to the user and pass it from one website to another. That’s not what Google Analytics needs to track your websites, however; GA uses first-party tracking to track only your domain(s).

You can find the full details here on this latest update of the Privacy Report on Apple’s website, where it mentions clearly that the functions of this report are specific to private information and third-party trackers, but no actual blocking of the trackers:

  • “Added a Privacy Report that shows the trackers that Intelligent Tracking Prevention prevented from accessing identifying information.”

  • “Enabled full third-party cookie blocking, and the Storage Access API in Private Browsing mode.”

We will also be doing additional tests here an InfoTrust to confirm what impacts Big Sur macOS and Safari have on tracking, tags, and more.In the meantime, we encourage you to visit this article on our website detailing ITP impact and our ITP/ETP cookie rewrite solution.

More Questions?

Reach out to our expert consultants if you have more questions or concerns.
Facebook
Twitter
LinkedIn
Email
Last Updated: April 15, 2022

Other Articles You Will Enjoy

Privacy and Data Protection in the Kingdom of Saudi Arabia

Privacy and Data Protection in the Kingdom of Saudi Arabia

In September 2021, the Kingdom of Saudi Arabia (KSA) issued its Personal Data Protection Law (PDPL) to regulate the processing of personal data. The…

6-minute read
Patchwork Privacy: U.S. State Legislation Roundup

Patchwork Privacy: U.S. State Legislation Roundup

Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…

16-minute read
The Latest on the EU – US Data Sharing Agreement

The Latest on the EU – US Data Sharing Agreement

On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…

8-minute read
3 Major Happenings in the World of Privacy for 2023

3 Major Happenings in the World of Privacy for 2023

First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…

8-minute read
The Latest on the UK Data Reform Bill

The Latest on the UK Data Reform Bill

On June 17, 2022 a press release from the United Kingdom (UK) Government’s Department for Digital, Culture, Media & Sport (DCMS) and The Rt…

7-minute read
Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…

10-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.