Share on facebook
Share on twitter
Share on linkedin
Share on email

No, Safari Will Not Block First-Party Analytics Tracking

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS update—will outright block Google Analytics. We want to make some clarifications, however, as these articles aren’t completely clear.

Screenshot from an AppleInsider post by Mike Peterson on June 23, 2020.

The screenshot provided in the linked article above likely refers to the fact that ITP flagged the google-analytics.com domain as a cross-site tracker and restricts its access to third-party storage⁠—not that it will actually block first-party Google Analytics tracking. Restricting this access to cross-site storage is more efficient, as it doesn’t lead to breakage as often as blocking the domains would.

The way that ITP (Intelligent Tracking Prevention) works is based on algorithms; it is also on-device. There are no block lists or blocked domains in ITP. Basically, ITP flags a domain if it is determined as having cross-site tracking capabilities. This new feature of the Privacy Report makes the information available on the browser for the user to see. 

Google Analytics sends analytics hits with HTTP, and ITP doesn’t block HTTP requests. The Google Analytics domain is flagged here without any significant action going on in the third-party cookie, so it depends if the website will do cross-site requests that can be blocked. In other words, they do not block the Google Analytics code itself, but they don’t allow it to assign a unique identifier to the user and pass it from one website to another. That’s not what Google Analytics needs to track your websites, however; GA uses first-party tracking to track only your domain(s).

You can find the full details here on this latest update of the Privacy Report on Apple’s website, where it mentions clearly that the functions of this report are specific to private information and third-party trackers, but no actual blocking of the trackers:

  • “Added a Privacy Report that shows the trackers that Intelligent Tracking Prevention prevented from accessing identifying information.”

  • “Enabled full third-party cookie blocking, and the Storage Access API in Private Browsing mode.”

We will also be doing additional tests here an InfoTrust to confirm what impacts Big Sur macOS and Safari have on tracking, tags, and more.In the meantime, we encourage you to visit this article on our website detailing ITP impact and our ITP/ETP cookie rewrite solution.

More Questions?

Reach out to our expert consultants if you have more questions or concerns.
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

3 Digital Analytics Trends for News and Media Companies to Follow in 2021

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

Google Analytics 4: An Introduction to Predictive Metrics

Google Analytics 4: An Introduction to Predictive Metrics

My wife and I welcomed our first child, Leon, to our family last year. His arrival brought sleepless nights, lots of time inside playing…

Introduction to Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 (formerly App + Web properties) is the newest iteration of Google’s popular web analytics service, billed by many as the “future…

Introduction to Ads Data Hub

Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

5 Retail Remarketing Audiences for your Holiday Campaigns

5 Retail Remarketing Audiences for your Holiday Campaigns

Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…

4 Retail Digital Analytics Trends to Follow in 2021

4 Retail Digital Analytics Trends to Follow in 2021

The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.