“Ask the Right Questions; Actionable questions lead to actionable data.”
In our webinar on eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics, we answered the question “How can I leverage Google Analytics not just for analysis, but to activate digital marketing and power segmented campaigns?”
Google Analytics has expanded into a powerful tool to analyze trends and digital marketing performance. It can be used to drive improvements in digital marketing spend and conversions & help creates a strong analytics configuration to unlock opportunities to drive more business value to your organization.
How? I am glad you asked!
In the recap below, we explained how and provided step by step instruction to ensure complete understanding.
After watching the webinar recap, you’ll:
- Be able to explain how Google Analytics can provide insights about your consumer’s online shopping journey and friction points to purchase
- Know what eCommerce data in Google Analytics can tell you about your top products and on-site promotions driving the most sales
- Understand how to visualize the online shopping behavior funnel of consumers on eCommerce platforms and act with that data to power ad campaigns
- Leave with best practices for using Google Analytics as a retailer or eCommerce business