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Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the work we did with Pelican Water Systems, Alex outlined the methodology by which InfoTrust helped Pelican Water Systems implement Google Analytics within its sales process to improve attribution for its sales channels. The full Wrap-Up and summary of the webinar can be found below:

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