Subject matter experts from InfoTrust in both digital analytics and privacy-centric marketing have authored not one—but two—notable books, both available on Amazon.
Becoming a Privacy-Centric Marketing Organization
In the second book of the bestselling series Crawl, Walk, Run, privacy-centric digital marketing leaders provide a sustainable framework for respecting consumer privacy while pushing your company to new heights.
Advancing Analytics Maturity with Google Marketing Platform
Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Get the second edition (with Google Analytics 4, Ads Data Hub, and more) today.
Alex is the CEO and co-founder of InfoTrust, a privacy-centric digital analytics solutions company. Under his leadership, InfoTrust has received numerous awards, including being named to the following lists: Fortune 50 Best Small Workplaces, Ad Age Best Places to Work, Inc. 5000, and Inc. Best Workplaces.
Michael Loban is the Chief Growth Officer at InfoTrust, a global, privacy-centric digital analytics solutions company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform.
Lucas is the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. He helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
Kent Oldham the Chief Operating Officer at InfoTrust, a global, privacy-centric digital analytics solutions company. Prior to joining InfoTrust, Kent spent 30 years at Procter & Gamble, leading privacy and security work across 1,000+ sites at the enterprise consumer packaged goods company.
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