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How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics
Estimated Reading Time: 2 minute

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can easily identify your traffic. This video explores adding UTM parameters to your URLs, utilizing utm_source, utm_medium and utm_campaign.

We first walk you through how to tag your URLs with UTM parameters, then show you how to see your data in Google Analytics. Stay tuned all the way to the end for helpful UTM tips and tricks!

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  • Pam Castricone

    Pam Castricone is currently an Emerging Solutions Strategist at InfoTrust. Specializing in statistical and machine learning models, Pam is passionate about helping her clients uncover greater insights and value from their data assets. As a Google Cloud Certified Professional Data Engineer, Pam also helps her clients put their models into production in the cloud to drive long-term usability and success. When she isn’t analyzing data, Pam enjoys reading, the arts, and going out for brunch.

    View all posts

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Originally Published: January 12, 2017

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October 18, 2023
Originally published on January 12, 2017

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