Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Insights
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
How to Transfer Your Google Analytics 360 License to a New Reseller Partner

How to Transfer Your Google Analytics 360 License to a New Reseller Partner

Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…

6-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Universal Analytics 360 Sunset Date Extended to July 2024: How Does This Change My Plans for Google Analytics 4?

Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…

8-minute read
10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

10 Years at InfoTrust: 3 Reasons I’m Proud of My Workiversary

A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…

16-minute read
Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

Why InfoTrust Sponsored the Digital Analytics Association Compensation Survey

In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…

4-minute read
5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

10-minute read
See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

See How ITP, ETP and Other Browser Cookie Changes Affect Your Analytics

You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…

10-minute read
It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

It’s Time to Move: What the New Version of Google Tag Manager Means for Your Business

Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…

5-minute read
Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Demystifying ITP: Effective Solutions for Precise Analytics Measurement

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

4-minute read
How To Make an Enterprise Analytics Tool Really Worth the Investment

How To Make an Enterprise Analytics Tool Really Worth the Investment

I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….

8-minute read
InfoTrust Basket Brigade Takes on ChicagoLand!

InfoTrust Basket Brigade Takes on ChicagoLand!

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2-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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