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Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…
Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…
A few weeks ago, I hit a milestone not yet reached by any of the non-co-founders at InfoTrust—my 10-year workiversary. In this day and…
In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…
What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…
You’ve likely seen the abbreviation for Intelligent Tracking Prevention, ITP, strewn across the headlines of tech and marketing blogs over the past year. The…
Is your business ready for the changes coming to Google’s data measurement infrastructure? You probably rely on Google Analytics as a marvelous tool to…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
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