InfoTrust Author Profile

Amin Shawki

Amin Shawki currently oversees our client delivery, focusing on analytics and governance as SVP at InfoTrust. In this role, he leads our industry teams and has been fortunate to work across various partners in all verticals and regions, providing best-in-class recommendations around data strategy, data collection, and maximizing value of data. ‌His role is to ensure confidence in not only organizations’ data practices but in the InfoTrust team providing the products and solutions leading to value. In his free time, he loves going full dad-mode with his little ones and French bulldog, while also playing golf and board games with any remaining time and headspace.
Adwords Bid Adjustments – Google Analytics Summit 2013

Adwords Bid Adjustments – Google Analytics Summit 2013

Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…

2-minute read
Auto-Event Tracking with Google Tag Manager – GA Summit 2013

Auto-Event Tracking with Google Tag Manager – GA Summit 2013

Recent updates to Google Tag Manager now allows event tracking to be set up without needing to write any custom javascript code (unlike before)….

2-minute read
User Management API – Google Analytics Summit 2013

User Management API – Google Analytics Summit 2013

For large enterprises with hundreds or even thousands of websites, managing Google Analytics with multiple accounts, properties and users can be challenging, especially if…

2-minute read
BigQuery Integration with GA – GA Summit 2013

BigQuery Integration with GA – GA Summit 2013

Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…

2-minute read
Google Analytics Academy Released – Google Analytics Summit 2013

Google Analytics Academy Released – Google Analytics Summit 2013

Google Analytics had over 70 product updates and feature releases just this past year, with 14 new updates presented during the Google Analytics Summit…

2-minute read
Why Enterprise Analytics Architecture is So Important

Why Enterprise Analytics Architecture is So Important

Big data, data stitching, real-time reporting, conversion funnel optimization, the list goes on! Advanced digital analytics has led to amazing insights and helped businesses…

8-minute read
Sometimes the End is a New Beginning

Sometimes the End is a New Beginning

Is August almost over already?? I think we can all agree that this summer has gone by WAY too fast! As the summer comes…

2-minute read
Is My Google Analytics Data Accurate? (Part One)

Is My Google Analytics Data Accurate? (Part One)

You’ve decided to track your website’s traffic using Google Analytics. Good choice! GA was created to be fast, flexible, and process large amounts of…

7-minute read
Is My Google Analytics Data Accurate? (Part Two)

Is My Google Analytics Data Accurate? (Part Two)

After reading my previous blog post, you now know that your Google Analytics code is implemented, tracking and reporting data. But how can you…

5-minute read
InfoTrust named a Google AdWords Certified Partner

InfoTrust named a Google AdWords Certified Partner

 We’re excited to announce that InfoTrust is now an official Google AdWords Certified Partner!

2-minute read
When and How to Use Google Tag Manager for Google Analytics

When and How to Use Google Tag Manager for Google Analytics

One of our sharpest web analysts, Andy Gibson, recently wrote a blog post about Google Tag Manager and Google Analytics Premium for Enterprises on…

6-minute read
Tracking Inbound Links in Google Analytics by Tagging URLs

Tracking Inbound Links in Google Analytics by Tagging URLs

The more website visitors you have, the more complicated it can be to analyze your Google Analytics traffic and data.  A common issue I…

4-minute read

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