All Articles By Dan Vivaldelli
What’s the Best Way to Extract Google Analytics Data?
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
How Does Google Data Studio Compare to Looker?
Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…
Understanding the Ins and Outs of Looker: An Introduction to the Platform
If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….
Getting Started with App + Web Reporting
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
Tips for Building an Effective Analytics Dashboard
Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…
Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
Analyzing Customer Shopping Behavior with Ease in Advanced Analysis
Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…
Data Studio Tips and Tricks Series: Combining Google Analytics Properties
Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…
