All Articles By Dan Vivaldelli
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)
Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…
3-minute read
What’s the Best Way to Extract Google Analytics Data?
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
7-minute read
How Does Google Data Studio Compare to Looker?
Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…
5-minute read
Understanding the Ins and Outs of Looker: An Introduction to the Platform
If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….
6-minute read
Getting Started with App + Web Reporting | Google Analytics
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
7-minute read
Tips for Building an Effective Analytics Dashboard
Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…
3-minute read
Use Advanced Cohort Analysis in Google Analytics to Better Understand Your Customers
Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…
6-minute read
Analyzing Customer Shopping Behavior with Ease in Advanced Analysis
Last year, Google released their Advanced Analysis reporting interface for 360 customers. While the product is still in beta and continuing to be refined,…
2-minute read
Data Studio Tips and Tricks Series: Combining Google Analytics Properties
Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…
2-minute read
