InfoTrust Author Profile

Dan Vivaldelli

Google Cloud Partner InfoTrust Awarded Marketing Analytics Specialization Certification

Google Cloud Partner InfoTrust Awarded Marketing Analytics Specialization Certification

In an era driven by data, InfoTrust is making substantial strides in cementing its position as a leading provider of privacy-centric marketing analytics solutions….

4-minute read
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

3-minute read
What’s the Best Way to Extract Google Analytics Data?

What’s the Best Way to Extract Google Analytics Data?

It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…

7-minute read
How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

5-minute read
Looker for Business Intelligence: An Introduction to the Platform

Looker for Business Intelligence: An Introduction to the Platform

If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….

6-minute read
Getting Started with App + Web Reporting | Google Analytics

Getting Started with App + Web Reporting | Google Analytics

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
Tips for Building an Effective Analytics Dashboard

Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

3-minute read
Cohort Analysis Reporting in Google Analytics 4

Cohort Analysis Reporting in Google Analytics 4

Cohort analysis is the bedrock of understanding your customers. Simply defining a segment of customers and analyzing their behavior over time is a big…

6-minute read
Analyzing Customer Shopping Behavior in Advanced Analysis

Analyzing Customer Shopping Behavior in Advanced Analysis

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2-minute read
Data Studio Tips + Tricks Series: Combining GA Properties

Data Studio Tips + Tricks Series: Combining GA Properties

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2-minute read

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