Google Cloud Partner InfoTrust Awarded Marketing Analytics Specialization Certification

Google Cloud Partner InfoTrust Awarded Marketing Analytics Specialization Certification
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In an era driven by data, InfoTrust is making substantial strides in cementing its position as a leading provider of privacy-centric marketing analytics solutions. The latest step is the comprehensive Google Cloud Platform (GCP) specialization certification for Marketing Analytics, marking a significant investment in the platform. This specialization certification not only reflects InfoTrust’s commitment to excellence, but also opens up new avenues for the company to partner with clients, reaffirming its status as a trusted ally in the world of data-driven decision-making.

InfoTrust is one of only 26 Google Cloud Partners globally that have been awarded this heightened specialization certification. 

For InfoTrust, this certification is a testament to its unwavering commitment to providing top-tier marketing analytics solutions to clients across a diverse range of industries. With over a decade of delivering leading and durable marketing analytics solutions under its belt, InfoTrust has not only earned the trust of its clients, but has also carved a niche for itself in the industry. The Partner Specialization is the highest technical designation a partner can achieve with the Google Cloud Partner Program. Specialization is designed to provide Google Cloud customers with qualified partners that have demonstrated technical proficiency and proven success in specialized solution and service areas. 

“This specialization certification grows the footprint of our already-successful analytics and privacy-centric business to a new level,” said Chief Growth Officer Michael Loban. “We now have the official certification to match our capabilities and experience, and it will allow us to provide holistic solutions to our clients, addressing their evolving marketing, analytics, and privacy needs effectively.”

InfoTrust’s Google Cloud offerings encompass a comprehensive suite of services, including data engineering, data science, and visualization. By leveraging these capabilities, InfoTrust empowers clients to harness the true potential of their data, turning raw information into insights that drive tangible business impact.

To achieve the certification, InfoTrust was audited in a rigorous process that only a few select organizations pass by an independent agency in delivering marketing analytics solutions in the following areas:

  • Expertise and certifications in Google’s cloud products in Data Engineering, Machine Learning, and Google Analytics
  • Is a partner that can scale based on clients needs and priorities, with a sound and forward-looking business plan 
  • Has completed a substantial amount of marketing analytics work to date and has scalable and durable solutions available across a variety of business use cases
  • Has an enterprise-level documented process in place for: delivering solutions, securing data, and optimizing and monitoring solutions

“InfoTrust’s expertise extends beyond certification,” says Manager Analysis and Data Visualization Dan Vivaldelli. “It is about the ability to guide clients throughout their analytics journey. From data collection, governance, and storage to the generation of insights and measurable business outcomes, InfoTrust is a trusted partner every step of the way.”

The specialization certification is not just a milestone; it’s a reflection of the company’s dedication to providing innovative, robust, and enduring marketing analytics solutions. By obtaining this certification, InfoTrust reaffirms its commitment to staying at the forefront of the industry, delivering unparalleled value to clients, and being a trusted partner in the world of data analytics. The journey towards privacy-centric, data-driven excellence continues, and InfoTrust is leading the way.

About InfoTrust

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.

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  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

  • Dan Vivaldelli
Originally Published: September 12, 2023

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September 12, 2023

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