Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…
Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test the…
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