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Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Google Analytics 360
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Looker Studio
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
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Osano
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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InfoTrust Author Profile

Lucas Long

Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.

When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

Privacy-Centric Data Collection: Google Consent Mode and Why It’s Important

First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…

6-minute read
Understanding Strategic Risk Assessments and Applying Them for Privacy-Centric Marketing

Understanding Strategic Risk Assessments and Applying Them for Privacy-Centric Marketing

The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…

11-minute read
Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…

7-minute read
Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…

10-minute read
Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

9-minute read
FLoC to It – How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

5-minute read
Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

5-minute read
Google Consent Mode 101: Protecting User Rights & Business Needs

Google Consent Mode 101: Protecting User Rights & Business Needs

Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…

18-minute read
PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

6-minute read
How to A/B Test to Optimize the Data Collection Consent of Users

How to A/B Test to Optimize the Data Collection Consent of Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read
CCPA Quick Guide | Understand California Consumer Privacy Act Basics

CCPA Quick Guide | Understand California Consumer Privacy Act Basics

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
How to Track Snapchat Campaigns in Google Analytics

How to Track Snapchat Campaigns in Google Analytics

Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test the…

5-minute read
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What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
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