InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
Interview with Cole Nussbaumer Knaflic: Creating a Data-Driven Culture

Interview with Cole Nussbaumer Knaflic: Creating a Data-Driven Culture

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

19-minute read
Interview with David Rogers: Take Your Eye Off the Bee & Focus on the Hive

Interview with David Rogers: Take Your Eye Off the Bee & Focus on the Hive

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

22-minute read
Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

12-minute read
Interview with Michael Mothner, CEO & Founder of Wpromote

Interview with Michael Mothner, CEO & Founder of Wpromote

Michael Mothner is the founder and CEO of Wpromote, a global online marketing, SEO, PPC and social media firm. We spoke with him about what…

21-minute read
Interview with Randy Bean: Winning the Race to Insights

Interview with Randy Bean: Winning the Race to Insights

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

16-minute read
Retroactive Analysis? Matin Movassate: Learning about Heap from CEO

Retroactive Analysis? Matin Movassate: Learning about Heap from CEO

INTRODUCTION: Matin Movassate is the CEO of Heap, a tool that allows for instant, retroactive analysis of user actions in web or iOS apps….

13-minute read
Learning From Susan Etlinger: TED Speaker and Consultant

Learning From Susan Etlinger: TED Speaker and Consultant

INTRODUCTION: Susan Etlinger is an industry analyst who conducts independent research on data intelligence, analytics and strategy. She helps global 2000 companies to integrate…

12-minute read
Interview with Lea Pica: The Gap Between Data Crunching and Visualization

Interview with Lea Pica: The Gap Between Data Crunching and Visualization

One of the most common challenges analysts face as they progress in their careers is presenting their data and insights to their clients and/or…

23-minute read
Interview with Sandy Marmitt: Competing for Analytics Talent

Interview with Sandy Marmitt: Competing for Analytics Talent

The war for analytics talent has become an increasingly hot topic in the analytics space over the past few years. While the exponential growth…

10-minute read
Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Interview with Jim Sterne: Digital Arts and Devil’s Data Dictionary

Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…

13-minute read
Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Interview with Claire Schoen: Selecting Enterprise Web Analytics Platforms

Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace for…

10-minute read
Happy 10th Birthday Google Analytics!

Happy 10th Birthday Google Analytics!

On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years…

8-minute read

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