InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
10 Web Analytics Resolutions for 2013

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

5-minute read
Understanding, Measuring and Participating in the Consumer Journey

Understanding, Measuring and Participating in the Consumer Journey

Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…

4-minute read
Product Launch – Tester for Google Analytics

Product Launch – Tester for Google Analytics

Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…

3-minute read
Universal Analytics from Google Analytics

Universal Analytics from Google Analytics

Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…

4-minute read
Announcement: GA Real-Time Supports Profiles

Announcement: GA Real-Time Supports Profiles

On Wednesday, Google made a very important announcement about Google Analytics Real-Time functionality. Starting Wednesday, data that you see in Real-Time is profile specific. This feature…

2-minute read
eMetrics & Google Tag Manager Announcement

eMetrics & Google Tag Manager Announcement

Earlier this week, Alex and I attended the eMetrics Summit in Boston. We came back on Tuesday night, so this blog post is hot…

4-minute read
Just Announced: Google Tag Manager

Just Announced: Google Tag Manager

Just minutes ago, Laura Holmes, Product Manager from Google, made an announcement about Google Tag Manager (GTM) at the eMetrics Summit in Boston. This new product will…

2-minute read
Tag Management – What it Means for Your Business

Tag Management – What it Means for Your Business

Tag Management is not something that you would have heard 5-6 years ago. Today, however, it is the subject of many strategic discussions. In…

3-minute read
Classical Walk of Fame Mobile Website; Pt 2 Mobile Experience

Classical Walk of Fame Mobile Website; Pt 2 Mobile Experience

Recently, we launched a new project at the Cincinnati Washington Park. Now park visitors can use their mobile devices to select what music is…

4-minute read
Classical Walk of Fame Mobile Website; Part I

Classical Walk of Fame Mobile Website; Part I

Classical Music Hall of Fame at the Washington Park is truly an amazing project that gave us an opportunity to work with the partners…

4-minute read
User Experience Quick Tips from Digital Summit

User Experience Quick Tips from Digital Summit

In our trip down to Atlanta, Georgia, for the Digital Media Summit, there was a repeating pattern of the connections between User Experience, Social…

2-minute read
5 Web Analytics Concepts Stressed at the Digital Summit

5 Web Analytics Concepts Stressed at the Digital Summit

This week, I attended a Digital Summit Conference in Atlanta, GA. This was such a great experience as I learned from many professionals in…

4-minute read
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