InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
10 Tips for Converting Your Website Traffic Into Sales Leads

10 Tips for Converting Your Website Traffic Into Sales Leads

Quite often, when I talk with businesses about their digital marketing efforts, the first thing on their mind is increasing website traffic. In fact,…

6-minute read
Top 5 Google Analytics Mistakes That Companies Make

Top 5 Google Analytics Mistakes That Companies Make

No one wants to make mistakes when it comes to web analytics and tracking. These mistakes might be minor, and we might not pay a lot…

4-minute read
Lists You Shouldn't Miss: Advanced WordPress

Lists You Shouldn't Miss: Advanced WordPress

In follow up to my previous post about WordPress for Beginners, below is a list of other great blogs for more advanced uses of WordPress….

3-minute read
Is Pinterest Really Business Ready?

Is Pinterest Really Business Ready?

“What should our business do with Pinterest?” This is one of the popular questions that socially aware businesses are trying to answer. The reason…

4-minute read
Lists You Shouldn't Miss: Getting Started with WordPress

Lists You Shouldn't Miss: Getting Started with WordPress

Whether you are completely new to WordPress or a seasoned pro, you will always need to stay ahead by learning the latest and greatest…

3-minute read
Leveraging Google Analytics Real-Time

Leveraging Google Analytics Real-Time

In the past, a real-time look at how your website is being used by visitors was only available through paid tools. Recently, Google Analytics…

5-minute read
How To: 3 Tactics for B2B Lead Nurturing with Digital Marketing

How To: 3 Tactics for B2B Lead Nurturing with Digital Marketing

A few weeks ago I was conducting training for about 50 B2B organizations. At one point, I asked all the participants a very simple…

5-minute read
3 Google Analytics Metrics That Matter

3 Google Analytics Metrics That Matter

Today, tools like Google Analytics make accessing any kind of data about your website seamless. With the ability to produce reports, segment the data,…

4-minute read
Local Newspapers Are Still the Most Trustworthy Source of Advertising

Local Newspapers Are Still the Most Trustworthy Source of Advertising

NEWSPAPER WEB SITES CONTINUE TO BE THE MOST VALUED LOCAL NEWS AND INFORMATION SITES ONLINE AND YOU SHOULD CONSIDER THESE AVENUES/CHANNELS AS PART OF…

2-minute read
Top Ten Myths about Google Analytics

Top Ten Myths about Google Analytics

We’ve noticed some misconceptions about Google Analytics floating around, and we thought we’d take a shot at correcting the most common ones. Without further…

11-minute read
Twitter For Dating: Using Twitter Strategies In Your Personal Life

Twitter For Dating: Using Twitter Strategies In Your Personal Life

And so it is obvious that most of the business bloggers and writers have written, are writing or are planning to write on how…

7-minute read
The Mother of All Job Board Lists for Hiring, Recruiting and Applying

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