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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world's best-known brands.
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InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
Using Social Media to Engage Consumers and Increase Web Traffic

Using Social Media to Engage Consumers and Increase Web Traffic

I should be honest in saying that it took me some time to really appreciate Alltop.com. At first, I did not quite understand the…

3-minute read
How to Launch a Blog and Improve Your Digital Marketing

How to Launch a Blog and Improve Your Digital Marketing

So we got this great idea for how we can bring value to people and give something back by launching this site, but the…

4-minute read
Combining digital marketing and direct marketing

Combining digital marketing and direct marketing

It seems like new digital marketing tools are coming out every day. With the digital marketing landscape changing daily, the best results quite often…

2-minute read
Creating a Company HR Blog with Personality

Creating a Company HR Blog with Personality

It’s no surprise that a number of Fortune 100 companies and hundreds of organizations and corporations have HR blogs. Blog is a great communication…

4-minute read
Barack Obama Got His Dream Job, Can I? How Social Media Won

Barack Obama Got His Dream Job, Can I? How Social Media Won

In many ways, Barack Obama broke the rules of how things in politics are done. But today, I rather not talk about politics, and…

3-minute read
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