InfoTrust Author Profile

Natalie Shawver

Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.
Lasting Partnerships: Why InfoTrust Believes in Creating Raving Fans

Lasting Partnerships: Why InfoTrust Believes in Creating Raving Fans

Successful customer retention involves more than giving the customer what they expect. It means exceeding customer expectations and turning them into raving fans. It’s…

6-minute read
Scaling Impact: How IMAGO Global Grassroots Helps Organizations Fly

Scaling Impact: How IMAGO Global Grassroots Helps Organizations Fly

For COO of IMAGO Global Grassroots Johanan Rivera, building a world in which the innovations and solutions developed at the grassroots level can reach…

5-minute read
Creating Raving Fans: The Onboarding Process at InfoTrust

Creating Raving Fans: The Onboarding Process at InfoTrust

Each business has its own way to onboard new clients. Perhaps there is a meet-and-greet webinar or care package with next steps sent to…

5-minute read
What is Google Analytics 360 and Who Should Consider Purchasing a License?

What is Google Analytics 360 and Who Should Consider Purchasing a License?

It’s 2021 and when it comes to analytics, as a marketing leader you’ve got expectations. You’re not looking for something casual—you want the real…

4-minute read
InfoTrust Appears on Inc. 5000 List for 7th Straight Year

InfoTrust Appears on Inc. 5000 List for 7th Straight Year

Inc. magazine today revealed that InfoTrust is No. 2149 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private…

3-minute read
InfoTrust Named #4 on Fortune’s 2021 Best Small & Medium Workplace List

InfoTrust Named #4 on Fortune’s 2021 Best Small & Medium Workplace List

InfoTrust is excited to share our recognition for our exceptional company culture by being named a Fortune Best Small & Medium Workplace in 2021. InfoTrust…

2-minute read
Bring Out the Baskets: The Brigade Is Here! 2020 Recap + 2021 Update

Bring Out the Baskets: The Brigade Is Here! 2020 Recap + 2021 Update

It’s no secret that giving back to the community is built into the core of InfoTrust’s culture. We’re doers by nature—and believe that our…

3-minute read
What Is Data Governance? An Expert Interview

What Is Data Governance? An Expert Interview

So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…

5-minute read
All Booked: InfoTrust’s Summer Reading Recommendations

All Booked: InfoTrust’s Summer Reading Recommendations

Whether you’re indoors in the AC or winding down summer on a sandy beach somewhere, there’s no excuse for being without something good to…

3-minute read
Women in Analytics Book Features InfoTrust’s Lead Consultant Pam Castricone

Women in Analytics Book Features InfoTrust’s Lead Consultant Pam Castricone

The experienced digital analytics consulting team at InfoTrust is proud to announce that Data Science Team Lead Pam Castricone was recently published in Analytics…

3-minute read
Stay in the Know: The Best Resources for Engineers

Stay in the Know: The Best Resources for Engineers

As an engineer, you know continual learning and growth is just as important as execution in your day-to-day role. The best engineers are not…

2-minute read
Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Impact and growth are two of InfoTrust’s core values. The notions of taking initiative and becoming great at something are part of our DNA….

4-minute read

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