The Actions You Take in Your Organization Are Only as Good as the Data You Have
Our in-house analysts put actionable data into the hands of your team. Or, if you’re in need of a deep analytical dive, our data science team can deliver data-backed action items specific to your business.
Data analysis and insights provide companies with valuable information that empowers them to make informed decisions and drive business growth. By analyzing data from various sources, companies can identify key trends, uncover hidden patterns, and gain deeper insights into their operations, customers, and market dynamics. This enables them to:
Machine learning is a subset of artificial intelligence that involves the development of algorithms that can automatically learn from data. Within digital analytics, common machine learning use cases include customer segmentation and anomaly detection. Like machine learning, predictive modeling uses data to uncover trends and patterns but predictive modeling is primarily focused on making predictions. For example, our teams use predictive models to predict user behavior or the performance of marketing channels.
Data science is a multidisciplinary field that combines statistical analysis, machine learning, and domain expertise to extract meaningful insights and knowledge from raw data. Our team are experts across the entire data science project lifecycle, from collection and cleaning to analysis and model deployment, providing valuable insights for data-driven decision-making and automated, scalable solutions that provide value long-term.
InfoTrust hones dashboarding, reporting, and visualization by employing advanced analytics and data visualization techniques. Through streamlined and user-friendly interfaces, they transform complex datasets into clear, actionable insights, facilitating more informed decision-making for businesses. This optimization enhances the overall data interpretation experience, ensuring that key information is presented in a visually intuitive manner, empowering users to extract valuable insights efficiently.
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Our industry-specific acceleration packages help your marketing team get started with data science. We view these packages as a shortcut—we’ll provide some of our most popular models so that you can quickly put them into action and measure results.
Examples include hourly revenue forecasting, propensity modeling, and customer lifetime value.
We offer a variety of proven solutions that can help your marketing team use their budgets more efficiently. Our models are designed for easy integration with your existing data and can help with challenges such as improving customer acquisition and retention, optimizing campaigns, and forecasting.
We create custom machine learning models that are specific to your business needs and data assets. We’ve helped our partners with a variety of bespoke solutions, including predicting specific customer behavior, modeling the customer’s journey, and forecasting offline conversions.
InfoTrust hones dashboarding, reporting, and visualization by employing advanced analytics and data visualization techniques. Through streamlined and user-friendly interfaces, they transform complex datasets into clear, actionable insights, facilitating more informed decision-making for businesses. This optimization enhances the overall data interpretation experience, ensuring that key information is presented in a visually intuitive manner, empowering users to extract valuable insights efficiently.
Whether you need an executive overview on the health of the organization or to track a specific campaign, InfoTrust can build a dashboard and custom reports to display vital information in a simple, intuitive interface. Dashboards and custom reports can self-update on a daily basis, and emails can be sent automatically if certain changes occur, so you can act quickly and efficiently.
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Business data can only communicate critical insights if it’s visualized correctly. Complex data and reports will only make sense if you use the right platform, techniques, and solutions. Our data visualization services are able to anticipate trends, track business goals, and compare business units and product performance.
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Every organization has a different set of goals and needs that will determine how to most effectively leverage their data. Our analysts’ experience with segmentation, analysis, and multi-channel attribution is invaluable in helping teams create reports to pull out hidden insights and actionable recommendations on how to improve digital marketing activities. At last—an easy way to drive conversions and understand true ROI! Work with InfoTrust to write powerful queries that will help address key business questions. From audience building and connecting data sources to uncovering new insights InfoTrust is here to help.
InfoTrust provides a holistic solution for data insights and activation, enabling businesses to derive meaningful analytics and implement strategic initiatives for informed decision-making, customer engagement, and business growth, all while prioritizing data privacy and security.
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