InfoTrust Author Profile

Alex Yastrebenetsky

Alex Yastrebenetsky is a founder (and CEO) of InfoTrust. Known as “The Brain” (Pinky and the Brain) around the office, he enjoys traveling with his wife and young children.
Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

5-minute read
Universal Analytics is out of Beta… Now What?

Universal Analytics is out of Beta… Now What?

Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…

7-minute read
Introducing the Very First InfoTrust Hackathon

Introducing the Very First InfoTrust Hackathon

We have recently been spending a lot of time trying to understand: “What does it mean to have the best place to work?” and…

4-minute read
Analytics in Action: Interface Hack on Khan Academy Improves Learning by 5%

Analytics in Action: Interface Hack on Khan Academy Improves Learning by 5%

In my opinion, Khan Academy (www.khanacademy.org) is quite possibly the most important advance in the field of education over the last 10 years… maybe…

2-minute read
Interesting digital marketing stats from eConsultancy

Interesting digital marketing stats from eConsultancy

eConsultancy is one of our favorite digital marketing websites and marketing research companies, always providing industry leading information on all that is new with…

2-minute read
Google Tag Manager adds more support for marketing tags

Google Tag Manager adds more support for marketing tags

Just fresh off Google Analytics Blog, Tagging just got easier: Built-in templates for popular tags in Google Tag Manager. Using a marketing tag template is…

2-minute read
Google Search Tricks: Not Only for Digital Marketers

Google Search Tricks: Not Only for Digital Marketers

I found myself doing a lot of research this weekend and as a result here comes this post with tips and ideas for how…

2-minute read
InfoTrust is now a Google Analytics Certified Partner

InfoTrust is now a Google Analytics Certified Partner

I’m very excited to announce that InfoTrust is now an official Google Analytics Certified Partner! Google Analytics Certified Partners are consultancies with recognized expertise…

2-minute read
Amin Shawki receives Individual Qualification from Google

Amin Shawki receives Individual Qualification from Google

Congratulations to Amin Shawki for passing the Google Analytics Qualification test!

2-minute read
InfoTrust in the news at Washington Park

InfoTrust in the news at Washington Park

InfoTrust’s revolutionary mobile technology is making a splash at the Walk of Fame in Cincinnati’s newly renovated Washington Park.  The technology allows park visitors…

2-minute read
Linking Google Analytics and Webmaster Toolkit

Linking Google Analytics and Webmaster Toolkit

In one of our future posts we will cover the benefits and the features of Google Webmaster Toolkit, but lets begin by discussing how…

3-minute read
InfoTrust Web Analytics Resources

InfoTrust Web Analytics Resources

A few days ago I started to organize all of our Analytics training resources and as a result I’ve created the first article in…

2-minute read
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