Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…

4-minute read

The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…

4-minute read

Ignite Your Analytics: Deploy Data Models Before You Finish This Article

Last week, we held our annual AdTech Unlocked conference at Google UK. It was designed as an interactive journey through the evolving world of…

3-minute read

InfoTrust Creates New Agency Partnership Program

InfoTrust is excited to introduce a new agency partnership program to its portfolio of service offerings. With a proven track record of working with…

4-minute read

How Google Cloud’s Tools Can Help Solve Your Biggest Marketing Questions

The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…

6-minute read

How to Get Started with Google Cloud for Marketing

Chances are, you’re no stranger to the idea of using Google Cloud. There’s a lot of conversation about cloud capabilities’ promise for improving marketing….

8-minute read

The Key to Cracking the Cookieless World Is in the Cloud, but Can You Find It?

In the past, when a customer visited your site, looked at a product, and navigated away, even if they never explicitly identified themselves, you…

9-minute read

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

9-minute read