InfoTrust Author Profile

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he’s not educating others on the power of data, he’s likely running a marathon or traveling. He’s been to more countries than you have — trust us.
Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

Interview with Brian Carroll: Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

11-minute read
Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

Interview with John Wall: The Truth About Marketing + Sharpening Your Saw

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

12-minute read
Interview with Shama Hyder: From Academic to Digital Age Visionary

Interview with Shama Hyder: From Academic to Digital Age Visionary

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

14-minute read
Interview with Joe Seale: New Tools and Scarce Talent

Interview with Joe Seale: New Tools and Scarce Talent

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

20-minute read
Interview with Byron Ellis: Autoimmune Diseases to Big Data

Interview with Byron Ellis: Autoimmune Diseases to Big Data

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

11-minute read
[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

25-minute read
Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Interview with Dan McCarthy: Customer Centricity + Predict Disruption

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

19-minute read
Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

Standardizing Reports + Analytics Implementation – Areef Ahamad Interview

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

17-minute read
130% Higher ROI on Call Center Sales with Google Analytics

130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

2-minute read
Interview with Chris Goward, Founder + CEO of WiderFunnel

Interview with Chris Goward, Founder + CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

14-minute read
Interview with Krista Seiden: Smart Optimization + The Future of Analytics

Interview with Krista Seiden: Smart Optimization + The Future of Analytics

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization…

21-minute read
Interview with Peter Prestipino: Leveling the Internet Playing Field

Interview with Peter Prestipino: Leveling the Internet Playing Field

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

22-minute read

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