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Digital Analytics Articles

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…

5-minute read
Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…

5-minute read
How to Prepare Your Analytics for a Prosperous Holiday Season

How to Prepare Your Analytics for a Prosperous Holiday Season

For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…

8-minute read
Back to Basics: Audit and Implementation

Back to Basics: Audit and Implementation

Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…

9-minute read
What I Know about Digital Analytics from Buying a House

What I Know about Digital Analytics from Buying a House

I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…

5-minute read
OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

8-minute read
(not set) in Google Analytics: Which Reports Should You Worry About?

(not set) in Google Analytics: Which Reports Should You Worry About?

We’ve all seen it: The dreaded (not set) showing up in our favorite Google Analytics report. We’ve also heard contradictory statements about (not set)…

6-minute read
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