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The holiday season is a make-or-break period for many brands. With advancements in AI, brands are now equipped to unlock benefits ranging from increased…
In today’s data-saturated world, marketing leaders are inundated with information, yet face significant challenges in translating that data into actionable strategies. The sheer volume…
For organizations leveraging Google Analytics, particularly with large volumes of data, the standard reporting interface can sometimes feel limiting. Accessing raw data, performing complex…
While most businesses use data for reporting, far fewer turn it into activation. When data remains siloed, the opportunity to influence customer experiences, lift…
Organizations today generate more data than ever before—yet many remain constrained by the limitations of standard Google Analytics (GA) reporting. When it comes to…
Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…
One of the most powerful advantages of using BigQuery with Vertex AI is the ability to push highly segmented audiences—created from predictive models—directly into…
In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…
Last week, we held our annual AdTech Unlocked conference at Google UK. It was designed as an interactive journey through the evolving world of…
In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…
The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
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