Marketing Articles

Publicis Groupe’s Acquisition of LiveRamp Does Not End Data Neutrality

For advertisers running Google Marketing Platform programs in-house or through a nonagency enablement partner, LiveRamp will still be neutral once it sits inside Publicis. …

Your AI Isn’t Broken. Your Data Supply Chain Is.

The reason most AI investments underperform has nothing to do with the AI. It has everything to do with the data feeding it. 88%…

AI Readiness: Building the Foundation for Success with Data Analytics

Many organizations pour millions of dollars into artificial intelligence, expecting an instant transformation. Investments in advanced tools and talent may set the stage, but…

The Future of Marketing Measurement: Unlocking Growth with the GMP Suite

Marketing measurement is undergoing a structural reset. Signal loss from privacy regulation, browser restrictions, and platform fragmentation has reduced the reliability of legacy approaches…

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

5 Questions to Ask When Evaluating GMP Sales Partners

For Google’s Enterprise advertising platforms, access is largely channeled through Sales Partners. Choosing the right partner is a big deal. It sets the groundwork…

Ask The Right Questions: Prompts for Google’s Analytics Advisor

Google’s “Analytics Advisor” feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language…

Introducing Google’s AI-Powered Analytics Advisor

AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…

The September Showdown: Is Football Bringing Broadcast Back, or is CTV Buying Still Too Hard?

September 2025 delivered a powerful, and perhaps surprising, reminder of the enduring strength of broadcast viewership—specifically, the unmatched power of live sports, according to…

4 Reasons to Choose the Full Stack Google Marketing Platform

Are you an enterprise business looking to improve your marketing? Do you want to be more efficient and drive better results? Today, businesses are…

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…

Ignite Your Analytics: Deploy Data Models Before You Finish This Article

Last week, we held our annual AdTech Unlocked conference at Google UK. It was designed as an interactive journey through the evolving world of…