Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…

5-minute read
Grow Your Media Accounts by Enabling Automation

Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read
Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…

5-minute read
InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust, a leading provider of privacy-centric marketing enablement and data privacy solutions, is thrilled to announce its recent certification as a reseller of Display…

4-minute read
From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…

3-minute read
Navigating the Digital Landscape: Introduction to Display & Video 360

Navigating the Digital Landscape: Introduction to Display & Video 360

In today’s digital world, programmatic advertising is quickly replacing traditional advertising methods. If you’re new to online marketing and advertising, then the term “programmatic…

6-minute read
The Value of Web Experimentation: Optimizely and Google Analytics 4

The Value of Web Experimentation: Optimizely and Google Analytics 4

As Google Optimize is sunset, more and more organizations are wondering what alternative web experimentation tools there might be and how they integrate with…

8-minute read
So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…

10-minute read
InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…

3-minute read
Europe’s AI Act: Key Points to Know From the Proposed Regulation

Europe’s AI Act: Key Points to Know From the Proposed Regulation

Artificial Intelligence (AI) has seemingly been in every article and conversation for the better part of 2023. It seems as though every email received…

10-minute read
What Is Web3 (in Layman’s Terms)?

What Is Web3 (in Layman’s Terms)?

Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…

9-minute read

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