From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

On a crisp November morning, just days before Thanksgiving, a curious moment unfolds inside Google’s sprawling AI labs. Engineers wait for benchmark results with…

6-minute read
Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

The holiday season is a make-or-break period for many brands. With advancements in AI, brands are now equipped to unlock benefits ranging from increased…

6-minute read
Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

For retail and eCommerce brands, achieving accurate, quality data from your Shopify store is more critical than ever. Recent changes to the Shopify platform,…

7-minute read
4 Reasons to Choose the Full Stack Google Marketing Platform

4 Reasons to Choose the Full Stack Google Marketing Platform

Are you an enterprise business looking to improve your marketing? Do you want to be more efficient and drive better results? Today, businesses are…

5-minute read
The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…

4-minute read
Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Are you running a Shopify store or leveraging the Shopify checkout flow for your e-commerce site, but feeling like you’re navigating in the dark?…

9-minute read
InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust is now certified to resell the complete Google Marketing Platform enterprise stack, solidifying its status as a full-stack GMP Sales Partner. CINCINNATI —…

2-minute read
How to Buy YouTube TV Ads in Display and Video 360

How to Buy YouTube TV Ads in Display and Video 360

At InfoTrust, we consistently get questions about buying ads on YouTube TV. It seems as if the world knows you can do it in…

8-minute read
Beyond the Audit: Scaling Global Search Success with Search Ads 360 (SA360)

Beyond the Audit: Scaling Global Search Success with Search Ads 360 (SA360)

Global advertisers know the drill: a meticulous paid search audit is crucial. But an audit alone doesn’t guarantee performance. The real challenge? Ensuring those…

5-minute read
The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The Future of AI-Powered Marketing in Search: How SA360’s Embedded AI Features Align with 2025 Trends

The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….

5-minute read
Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…

5-minute read
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