Ask The Right Questions: Prompts for Google’s Analytics Advisor

Ask The Right Questions: Prompts for Google’s Analytics Advisor

Google’s “Analytics Advisor” feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language…

5-minute read
Introducing Google’s AI-Powered Analytics Advisor

Introducing Google’s AI-Powered Analytics Advisor

AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…

9-minute read
Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

Own Your Platform, Own Your Future: Why Brands Are Taking Control of DV360, CM360 & SA360

In a world where digital advertising has faced profound changes in data privacy, transparency demands, shrinking agency margins, and proliferation of ad tech, many…

5-minute read
Streaming is now TV: DV360 & Best-in-Class Premium CTV

Streaming is now TV: DV360 & Best-in-Class Premium CTV

Connected TV and Streaming are easily accessible and embraced by the masses. If you still think they’re the domain of early adopters or the…

4-minute read
From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

From a Delivery Room to Gemini 3: Thirteen Years of Partnership, Progress, and Gratitude

On a crisp November morning, just days before Thanksgiving, a curious moment unfolds inside Google’s sprawling AI labs. Engineers wait for benchmark results with…

6-minute read
Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

Operationalizing AI: Essential Data and Analytics Strategies for the 2025 Holiday Season

The holiday season is a make-or-break period for many brands. With advancements in AI, brands are now equipped to unlock benefits ranging from increased…

6-minute read
Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

For retail and eCommerce brands, achieving accurate, quality data from your Shopify store is more critical than ever. Recent changes to the Shopify platform,…

7-minute read
4 Reasons to Choose the Full Stack Google Marketing Platform

4 Reasons to Choose the Full Stack Google Marketing Platform

Are you an enterprise business looking to improve your marketing? Do you want to be more efficient and drive better results? Today, businesses are…

5-minute read
The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…

4-minute read
Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Are you running a Shopify store or leveraging the Shopify checkout flow for your e-commerce site, but feeling like you’re navigating in the dark?…

9-minute read
InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust is now certified to resell the complete Google Marketing Platform enterprise stack, solidifying its status as a full-stack GMP Sales Partner. CINCINNATI —…

2-minute read
How to Buy YouTube TV Ads in Display and Video 360

How to Buy YouTube TV Ads in Display and Video 360

At InfoTrust, we consistently get questions about buying ads on YouTube TV. It seems as if the world knows you can do it in…

8-minute read
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