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Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…
People often confuse “data management” and “data governance”. This summary will explain the difference between the two concepts, which are related but also critically…
In our rapidly evolving digital age, where technology is integrated into every aspect of our lives, the significance of data privacy in healthcare digital…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…
Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…
Media agencies play a critical role within any digital advertiser. They are accountable for configuring and running your global media campaigns and protecting your…
As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online. With…
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…
Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…
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