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In today’s data-driven world, effective data collection is essential for understanding customer behavior, optimizing marketing strategies, and driving business growth. However, with increasing privacy…
Today we announced that the InfoTrust Foundation has reached $1M in lifetime contributions, supporting organizations around the world that are saving lives and building…
As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…
From March 3-5, 2025, I had the privilege of attending Tealium’s Digital Velocity 2025: AI & Data on the Digital Frontier event in San…
Important Disclaimer: We are not legal professionals. The information provided here is for educational purposes only and should not be considered legal advice. It’s essential…
Global advertisers know the drill: a meticulous paid search audit is crucial. But an audit alone doesn’t guarantee performance. The real challenge? Ensuring those…
Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…
The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…
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