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When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…
The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…
As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…
The digital marketing landscape is evolving at an unprecedented pace, with AI taking center stage in shaping strategies, optimizing performance, and driving business outcomes….
Data analytics has become a cornerstone in transforming the healthcare industry, offering numerous advantages that enhance patient care, operational efficiency, and strategic decision-making. By…
Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…
At InfoTrust, our greatest strength lies in the diverse perspectives and experiences of our people. This isn’t just a statement—it’s a commitment we live…
Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
Server-side tag management is a recommended step when focusing on privacy and ownership of your data. Server-side tagging can be a bit complex. However,…
In the rapidly evolving landscape of digital marketing, mastering the intricacies of AI is no longer just an advantage; it’s a necessity. In our…
As you explore your data in Google Analytics 4 (GA4), you may encounter the need to view and slice your data in more advanced…
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