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Are you a Brand Marketer hoping for sales, or a Performance Marketer neglecting your brand? That binary choice is costing you profit. When a…
This year has been nothing short of remarkable. For the first time ever, our company was honored by the Cincinnati community as one of…
We often think of the role of a Chief Operating Officer as purely mechanical – someone who manages KPIs, enforces efficiency, and optimizes the…
There’s a number printed at the bottom of a newspaper page that caught my attention this week. $213,687. If numbers could talk, this one…
Google’s “Analytics Advisor” feature is designed to provide actionable insights and answers to complex data questions directly within the platform. By utilizing natural language…
AI is rapidly evolving into a competitive advantage, prompting tech providers and organizations to integrate new features and enhancements. Google is investing heavily in…
In a world where digital advertising has faced profound changes in data privacy, transparency demands, shrinking agency margins, and proliferation of ad tech, many…
Connected TV and Streaming are easily accessible and embraced by the masses. If you still think they’re the domain of early adopters or the…
What a moment. What a milestone. What a testament to who we are when we choose to step up together. Every year, the Basket…
On a crisp November morning, just days before Thanksgiving, a curious moment unfolds inside Google’s sprawling AI labs. Engineers wait for benchmark results with…
The holiday season is a make-or-break period for many brands. With advancements in AI, brands are now equipped to unlock benefits ranging from increased…
September 2025 delivered a powerful, and perhaps surprising, reminder of the enduring strength of broadcast viewership—specifically, the unmatched power of live sports, according to…
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