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Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user engagement…
Event tracking is an essential part of your website data collection architecture. Apart from tracking pageviews and demographic details about your users, you can…
Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…
As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…
When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…
Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…
The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…
Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…
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