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Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

4-minute read
4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

3-minute read
Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

5-minute read

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