InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

CINCINNATI, OH – InfoTrust, a global leader in privacy-centric digital analytics and data governance, is proud to announce a strategic partnership with Osano, a leading…

2-minute read
What is Cookieless Targeting and How to Set It Up for 2025

What is Cookieless Targeting and How to Set It Up for 2025

With third-party cookies being phased out due to privacy laws and changes in browsers, marketers need to find new ways to target customers. Cookieless…

5-minute read
The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read
Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
7 Things To Consider When Choosing A Consent Management Platform (CMP)

7 Things To Consider When Choosing A Consent Management Platform (CMP)

As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…

6-minute read
Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

4-minute read
4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

3-minute read
Making Goals Easy with Google Tag Manager

Making Goals Easy with Google Tag Manager

Goals are one of the most powerful tools in Google Analytics.  They give you the ability to track your business objectives on your website…

5-minute read

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