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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
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Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Data Collection Articles

Tips & Tricks – Find How Tags Are Loading on a Page

Tips & Tricks – Find How Tags Are Loading on a Page

“How is this tag loading on my site?” It is a common question that comes up when talking with folks about tag management. With…

2-minute read
What are Cookies and Why Do They Matter?

What are Cookies and Why Do They Matter?

Cookies are an ever-changing topic of discussion in the world of analytics. This has become especially true with the introduction of Intelligent Tracking Prevention,…

4-minute read
Get to Know Tag Inspector’s Unique and Extensive Tag Library

Get to Know Tag Inspector’s Unique and Extensive Tag Library

Data governance has become a hot topic in today’s privacy and regulatory environment. Now, more than ever, organizations must know what platforms are collecting…

3-minute read
How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

5-minute read
What Every Marketer Needs to Know About Data Collection and Consumer Consent

What Every Marketer Needs to Know About Data Collection and Consumer Consent

Table of Contents As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your…

12-minute read
Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

There’s a lot of buzz these days about data privacy and data quality. And rightly so: the push for tighter regulations around how companies…

9-minute read
What Are the Benefits of Data Governance?

What Are the Benefits of Data Governance?

What Is Data Governance and Stewardship? Data governance and stewardship is an ethic or discipline that adheres to the organization’s policy of how data—such…

7-minute read
It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

As we approach the end of 2021, what has become clear is that customers want to have full transparency over their personal data. That…

6-minute read
How to Properly Configure Consent Management with InfoTrust and Tag Inspector

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

In today’s privacy-focused environment, websites are highly reliant on first-party data. According to a recent Ipsos-Google study, 91% of internet users aged 16-74 say…

9-minute read
What Is a Data Management Platform?

What Is a Data Management Platform?

A data management platform (DMP) is used for collecting, organizing, and activating first, second, and third-party audience data from various sources. Once the data…

5-minute read
What Are First-Party Cookies?

What Are First-Party Cookies?

We’ve all heard the term first, second, and third-party cookies being tossed around in the world of data analytics. So, what exactly are first-party…

3-minute read
What Is Consumer Data?

What Is Consumer Data?

These days it seems like more and more people are asking this question. Most people have heard of consumer data but have a hard…

6-minute read
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