Tag Governance Articles

[Infographic] GDPR Tag Audit Process

[Infographic] GDPR Tag Audit Process

You may have read the full checklist for the GDPR Tag Audit Process that was published leading up to the May 25th, 2018 deadline. This infographic…

2-minute read

Tag Management: The Tag Implementation Process

Tag Management: The Tag Implementation Process

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2-minute read

Tag Audits: What You Need to Know

Tag Audits: What You Need to Know

In our previous series on Tag Governance, we outlined what tags are and how they work. With this understanding of what tags are, it’s now…

12-minute read

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor Jerry Brown. You’ve likely heard of this act,…

8-minute read

Get to Know Tag Inspector’s Unique and Extensive Tag Library

Get to Know Tag Inspector’s Unique and Extensive Tag Library

Data governance has become a hot topic in today’s privacy and regulatory environment. Now, more than ever, organizations must know what platforms are collecting…

3-minute read

PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

PII, Personal Data, Personal Information – What’s So “Personal” About It Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

6-minute read

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

Why First-Party Data Quality is So Important in Today’s Highly Regulated Environment

There’s a lot of buzz these days about data privacy and data quality. And rightly so: the push for tighter regulations around how companies…

9-minute read

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

It Takes Two to Tango: Tag Monitoring & Consent Management Platforms

As we approach the end of 2021, what has become clear is that customers want to have full transparency over their personal data. That…

6-minute read

Tag Inspector Governance Module: Game Changer for Multi-Brand Organizations and Digital Privacy Officers

Hello, my name is Rick Bell. I am a customer data governance consultant for InfoTrust, which is a fancy way of saying I work…

6-minute read

Keep Your Home Clean with Tag Inspector

Keep Your Home Clean with Tag Inspector

It’s no secret that recently the entire advertising technology (adtech) market has been going through a rough patch. The advent of Large Language Models…

3-minute read

Stay Compliant: How Utah’s Privacy Regulation Affects Targeted Advertising

Stay Compliant: How Utah’s Privacy Regulation Affects Targeted Advertising

The Utah Consumer Privacy Act (UCDPA) goes into effect December 31, 2023. The first determination an organization must make is does the UCDPA apply…

5-minute read

Are You Wiretapping Your Website Visitors?

Are You Wiretapping Your Website Visitors?

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read