Privacy and Compliance Articles

GDPR: An Introduction + Everything You Need to Know About How it Affects Marketing Tags

GDPR: An Introduction + Everything You Need to Know About How it Affects Marketing Tags

Data breaches have become an epidemic. Every single day, over five million data records are either lost or stolen. That translates into 58 records…

10-minute read

GDPR Tag Audit Process

GDPR Tag Audit Process

[cs_content][cs_element_section _id=”1″][cs_element_row _id=”2″][cs_element_column _id=”3″][cs_element_text _id=”4″][/cs_element_column][/cs_element_row][/cs_element_section][cs_element_section _id=”10″][cs_element_row _id=”11″][cs_element_column _id=”12″][cs_element_headline _id=”13″][/cs_element_column][/cs_element_row][cs_element_row _id=”19″][cs_element_column _id=”20″][cs_element_text _id=”21″][/cs_element_column][/cs_element_row][cs_element_row _id=”27″][cs_element_column _id=”28″][x_blockquote cite=”” type=”left” style=”border-color: #238b97;font-size: 18px;”]Tag Piggybacking [tag pig-ee-bak-ing]: The practice…

9-minute read

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

The Quick Guide to CCPA: What Companies In (and Outside) California Need to Know

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor Jerry Brown. You’ve likely heard of this act,…

8-minute read

Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

Preparing for the CCPA: 5 Steps Your Company Should be Taking Now

The California Consumer Privacy Act (CCPA) becomes effective January 2020, yet many marketers and advertisers are uncertain as to how the data privacy legislation…

9-minute read

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie auditing and reporting functionality received the Quanties Award for…

3-minute read

4 Practical Requirements for Compliant Tag Management

4 Practical Requirements for Compliant Tag Management

This past year has seen the acceleration of enforcement and fines levied against organizations for violations of privacy regulations across the globe. In August…

6-minute read

The Ultimate Guide to Compliant Tracking: Google Analytics 4

The Ultimate Guide to Compliant Tracking: Google Analytics 4

Table of Contents As of summer 2023, Google Analytics 4 is the only supported Google Analytics platform (enterprise GA4 360 organizations have access to…

44-minute read

What Are the Benefits of Data Governance?

What Are the Benefits of Data Governance?

What Is Data Governance and Stewardship? Data governance and stewardship is an ethic or discipline that adheres to the organization’s policy of how data—such…

7-minute read

What You Need to Know About Virginia’s Consumer Data Protection Act to Stay Compliant

What You Need to Know About Virginia’s Consumer Data Protection Act to Stay Compliant

In March of 2021, Virginia passed the Consumer Data Protection Act (CDPA) into law. With its passage, Virginia became the second state in the…

8-minute read

Privacy and User Choice in the United States: Understanding Targeted and Behavioral Advertising Opt-Outs

Privacy and User Choice in the United States: Understanding Targeted and Behavioral Advertising Opt-Outs

With the recent passage of Virginia’s Consumer Data Protection Act (CDPA) and the Colorado Privacy Act (CPA), users in the United States saw their…

9-minute read

If You’re a Marketer or Advertiser, Here’s What You Need to Know About the Colorado Privacy Act

If You’re a Marketer or Advertiser, Here’s What You Need to Know About the Colorado Privacy Act

This summer, Colorado passed the newest privacy law in the United States—the Colorado Privacy Act (CPA). With its passage, Colorado joined Virginia and California…

8-minute read

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

How to Properly Configure Consent Management with InfoTrust and Tag Inspector

In today’s privacy-focused environment, websites are highly reliant on first-party data. According to a recent Ipsos-Google study, 91% of internet users aged 16-74 say…

9-minute read