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Data Visualization Articles

Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Organizations today generate more data than ever before—yet many remain constrained by the limitations of standard Google Analytics (GA) reporting. When it comes to…

4-minute read
Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

3-minute read
Where Are My Custom Marketing Channels in Data Studio?

Where Are My Custom Marketing Channels in Data Studio?

Google’s free Data Studio tool is amazing for visualizing and reporting on your data. It also plays very well with other Google tools, like…

3-minute read
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