Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
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Tag Inspector
Tag Auditing and Monitoring Platform Login >
GA Scorecard Icon
GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

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Webinars & Events Articles & Guides Case Studies Videos & Demos Books
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Privacy and Compliance Articles

Why Is My Website’s User Consent Not Working Properly?

Why Is My Website’s User Consent Not Working Properly?

User consent is a fundamental part of data privacy compliance, ensuring that websites collect and process user data legally and transparently. However, many businesses…

3-minute read
How Do Cookies Impact Data Privacy Compliance?

How Do Cookies Impact Data Privacy Compliance?

Cookies, often broadly used to describe tracking technologies like tags and pixels, play a significant role in data privacy compliance. While “true” cookies, the…

3-minute read
Consent Management Platforms: Buying Guide for 2025

Consent Management Platforms: Buying Guide for 2025

Tag and cookie consent management is in many ways the OG of website privacy compliance. Beginning in the mid-2010s, with updates and enforcement activity…

14-minute read
Privacy Compliance in the United States: Laws for Advertisers

Privacy Compliance in the United States: Laws for Advertisers

Privacy compliance is difficult. Privacy compliance is made much more difficult due to the patchwork nature of regulations, and thus requirements, many organizations face….

16-minute read
Privacy Trends 2025: What Advertisers Need to Know

Privacy Trends 2025: What Advertisers Need to Know

The past several years have witnessed consumer privacy become central to many discussions about marketing and advertising. The topic reached a fever pitch in…

8-minute read
Consumer Financial Data in Advertising: Critical Privacy Concerns

Consumer Financial Data in Advertising: Critical Privacy Concerns

As the holiday shopping season comes into full swing, many consumers may be surprised to learn that their purchase data is being monetized by…

6-minute read
New Consent Guidelines in Europe: What You Need to Know

New Consent Guidelines in Europe: What You Need to Know

When it comes to operational aspects of privacy compliance, consent can be difficult. Is explicit consent necessary? What technologies need consent? What processing activities…

6-minute read
Privacy-Centric Growth: How to Mature Your Privacy Program

Privacy-Centric Growth: How to Mature Your Privacy Program

It’s fairly safe to say that 2024 was the year of “cookieless” solutions. And may we hope this over-used term is finally dropped in…

26-minute read
Assessing Website Privacy: Common Compliance Risks

Assessing Website Privacy: Common Compliance Risks

For most organizations, the number one point of contact with consumers is their website. More consumer behaviors are observed, more personal information is collected,…

3-minute read
Compliance Risk Review: Piggybacking Tags

Compliance Risk Review: Piggybacking Tags

It’s the Data Privacy Officer’s nightmare: receiving an enforcement action or legal challenge based on personal information processing that no one even knew was…

4-minute read
Compliance Risk Review: Wiretapping Risk

Compliance Risk Review: Wiretapping Risk

A growing challenge for privacy compliance in the United States is the rising number of private actions brought under state-level “wiretapping” laws. These laws…

8-minute read
Compliance Risk Review: Advertising Platforms

Compliance Risk Review: Advertising Platforms

Advertising technology platforms pose a unique risk for compliance due to the data they collect, purposes for processing, and the ways in which platforms…

14-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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