Organizing digital projects is complex. Organizations spend vast amounts of time and energy to ensure the digital analytics architecture provides efficiencies, in both time and resources, on any future digital project. Of course, it’s worth it! It is a necessary part of top line analytics for tracking your organizations websites, apps, and digital assets. However, we want to share with you how to make implementing a robust analytics architecture less stressful with a Tag Management systems.
On April 24th at 1pm GST, we want to demonstrate how to work around the technical challenges that come with deployment of marketing pixels and tracking. We have compiled some of the best practices on how to handle building and maintaining a digital analytics architecture while creating a solid, sustainable and fast-moving tag management practice.
In this webinar, we will discuss:
- Key items to consider when (re)building your digital analytics architecture and tag management strategy
- Scenarios for the successful creation of digital analytics architectures – multi-brand/site organizations or single site/app enterprises
- Best practices for selecting web analytics and tag management tools/software
- What’s next for digital analytics and tag management