Share on facebook
Share on twitter
Share on linkedin
Share on email

Google Analytics 4 Resources for Marketers and Analytics Pros

[Editor’s note: This article was last updated on Jan. 28, 2021. New resources will be added as they become available.]

October 2020 brought with it the announcement of Google Analytics 4, signaling that it’s time to understand how user-centric analytics can help your organization progress its digital maturity. Prior to this announcement, Google Analytics 4 had been known as App + Web.

What is Google Analytics 4?

Google Analytics 4 (known colloquially as GA4) is a much-anticipated update within the Google Analytics (GA) product. With the proliferation of new platforms—like mobile applications and IoT (Internet of things) devices—there is a huge influx of new data sources in analytics and a need to both unify tracking and enable data science and artificial intelligence within GA. Until recently, web analytics remained distinct from app analytics or data collected on other platforms within the Google Analytics product. And while dimensions and metrics are unique to each platform, conversion goals are largely the same across devices—a purchase, a sign up, a download, or any defined objective.

Simply put, analysts can gain more value by combining data on user actions and conversions for insights across different platforms.

With new analytics concepts of user-centricity and micro-moments, digital marketing analysts must now gather and interpret data across devices to fully understand the customer’s journey.

GA4 Resources for Marketers and Analytics Professionals

The InfoTrust team has produced a number of helpful resources to help you better understand the benefits of Google Analytics 4 and the actions you should be taking now. (Note: While some of the pre-October content uses the name “App + Web,” they still apply to Google Analytics 4.)

Industry-Focused Resources

[Book] Crawl, Walk, Run

The new book release from InfoTrust—Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform—includes a detailed chapter on App + Web properties, which serves as the basis of Google Analytics 4. In fact, Crawl, Walk, Run is the only book currently on the market (as of October 2020) that covers the key functionality of Google Analytics 4. Visit this page to learn more about the book.

Contact InfoTrust about GA4

If you have questions about Google Analytics 4 and "the future of analytics," contact the experienced digital analytics consulting team at InfoTrust today.
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Other Articles You Will Enjoy

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…

How Advertisers Should Plan for Activation in a Reduced Cookie World

How Advertisers Should Plan for Activation in a Reduced Cookie World

By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…

5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

6 Considerations for Server-Side Tagging in Google Tag Manager

6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…

Getting Started with Tableau

Getting Started with Tableau

Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.