Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can be a strategic decision that enhances the benefits of the technology and value from your digital analytics program. A new reseller partner can breathe new life into your analytics capabilities and team’s confidence, through improved support focusing on solving problems or driving business impact with the technology. There can also be numerous other benefits when partnering with a new reseller that has different specialties, such as ensuring proper compliance with evolving data privacy regulations while maximizing data quality. However, selecting the right Google Marketing Platform (GMP) Sales Partner is critical to making the most of your investment.
In this guide, we’ll walk you through the steps to both consider the right partner but also transfer your GA360 license. This includes key considerations to keep in mind, potential pitfalls to avoid, and why InfoTrust stands out as the best partner for solving your analytics needs.
Why Transfer Your Google Analytics 360 License?
Businesses typically transfer their GA360 license for several reasons, including:
- Better Support and Expertise: If your current partner isn’t providing the proactive expertise that you’re looking for, due to a) slow response time, b) not delivering strategic insights, or c) model of partnership i.e. outsourced/offshored ticketing teams, it may be time for a change.
- Pricing and Contract Flexibility While Focusing On Solving Your Problems or Bringing Value: Some partners may offer more competitive pricing, flexible contracts, or discounted rates but at the cost of focusing on solutions to real challenges and maximizing the technology to drive business outcomes. Finding the right balance of expected results from the solutions, with a price point that fits the business is key.
- Expanded Capabilities: A partner with deep expertise in areas important to your organization is important to ensure you obtain the expected results from your investment. This may be focused on media activation, analytics strategy and/or privacy compliance to name a few. Determining what type of expanded capabilities would add the most significant value can aid in determining whether you need a new partner.
- Compliance and Data Privacy Needs: With increasing data privacy regulations, working with a partner that prioritizes compliance is essential.
Steps to Transfer Your GA360 License to a New Partner
1. Evaluate and Select a New GMP Sales Partner
Not all GA360 partners are created equal. The right partner should go beyond just reselling licenses—they should act as an extension of your team, offering strategic insights, proactive support, and deep industry expertise. Look for:
- Proven expertise in analytics, measurement, and data strategy
- Strong commitment to privacy, compliance, and security
- Dedicated account management and ongoing support
- A track record of success with similar organizations
2. Review Your Existing Contract
Before initiating the transfer, review your current agreement. Pay attention to:
- Notice periods and termination clauses
- Financial commitments and potential penalties
- Data ownership and transition processes
3. Notify Google and Your Current Partner
Once you’ve chosen a new partner, inform Google and your existing partner about the transfer. Your new partner should help facilitate a smooth transition.
- Important note – when notifying your current reseller, if you already have 360, ensure they do NOT downgrade any properties. It’s possible to have a seamless transition where no GA 360 properties are downgraded in the process, which could lead to data loss or delays. With proper notice to all parties, including Google, all the transferring of the reseller contracts can happen in the background with no disruption to the data collection and 360 enabled properties.
4. Complete the Required Documentation and Provide Accesses
Google requires specific documentation for license transfers, including:
- A license transfer request form
- A new contract with your chosen partner
- Confirmation from your current partner
- Ensure access is provided to your new partner via your existing partner or GMP Admin, to aid in ensuring no properties that are 360 are disrupted in the process (reference important note above)
- It’s also important to ensure you alert your former GMP reseller that you’re transferring licenses, so they don’t downgrade your properties and/or revoke your access to the platforms.
5. Finalize the Transfer and Optimize Your Setup
Once the transfer is complete, leverage your new partner’s expertise to enhance your analytics implementation, integrate with other platforms, and improve your data strategy.
At InfoTrust, we always start our new engagements with a series of stakeholder interviews and kickoffs to ensure the proper cadence of meetings between teams, as well as access and most key priorities and challenges are captured and addressed first.
Why Choose InfoTrust as Your GA360 Partner?
When selecting a GA360 reseller, you need more than just a vendor—you need a partner who helps you extract real value from your analytics investment. Here’s why businesses choose InfoTrust:
1. Proactive and Expert Support
Many resellers offer only basic support, leaving you to troubleshoot issues alone. InfoTrust provides dedicated support and proactive guidance, ensuring you fully utilize GA360’s capabilities.
2. Offerings That Complement Licenses to Drive Strategic Insights
Unlike resellers who merely provide data, InfoTrust translates analytics into actionable insights. Our complimentary solutions can drive business, too. We have expertise in advanced analytics, customer journey mapping, and predictive modeling helps you make data-driven decisions that drive business growth.
3. Unmatched Privacy and Compliance Expertise
With increasing regulations like GDPR and CCPA, compliance is no longer optional. InfoTrust specializes in data governance and privacy-focused analytics solutions, helping businesses stay compliant without sacrificing data quality.
4. Hands-On Training and Enablement
Many partners offer limited training, leaving organizations struggling to maximize their analytics investment. InfoTrust provides in-depth education, hands-on workshops, and ongoing enablement to empower your team.
5. Seamless Migration and Integration
Transferring a GA360 license can be complex, but InfoTrust ensures a smooth process by handling all technical and logistical aspects. We also help integrate GA360 with your broader marketing and analytics ecosystem.
Get Started with InfoTrust
If you’re considering transferring your GA360 license, InfoTrust is here to help. Our team will guide you through every step, ensuring a seamless transition and unlocking the full potential of your analytics investment.
Contact us today to learn how we can help you achieve better insights, improved compliance, and strategic analytics success!
