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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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InfoTrust Suite
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Tag Inspector
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GOOGLE MARKETING PLATFORM (GMP)
Advertising
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Search Ads 360
Certified Sales Partner
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Display & Video 360
Certified Sales Partner
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Campaign Manager 360
Certified Sales Partner
Analytics
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Google Analytics 360
Certified Sales Partner
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Data Studio
Certified Support Partner
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GA Scorecard
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ADDITIONAL INFOTRUST PARTNERS
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Amplitude
Product Analytics Partner
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Osano
Consent Management Partner
Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
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Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

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Google Analytics Articles

Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Are you running a Shopify store or leveraging the Shopify checkout flow for your e-commerce site, but feeling like you’re navigating in the dark?…

9 MIN READ
Mastering BigQuery: Unlocking Deeper Insights with Google Analytics Data

Mastering BigQuery: Unlocking Deeper Insights with Google Analytics Data

Google Analytics (GA) provides valuable insights into user behavior, but its standard interface often presents limitations when you need to perform truly advanced analysis,…

9 MIN READ
Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…

7 MIN READ
Mastering AI for Marketing: How to Use AI Features in Google Analytics

Mastering AI for Marketing: How to Use AI Features in Google Analytics

The digital marketing landscape is in a state of constant, rapid evolution, demanding more than just raw data—it requires actionable intelligence. As attaining these…

16 MIN READ
Improving Data Quality in Google Analytics by Pre-Populating the DataLayer

Improving Data Quality in Google Analytics by Pre-Populating the DataLayer

When someone says “I don’t trust my data” they are, in essence, questioning its quality. Even minor inconsistencies can raise concerns for data analysts—and…

7 MIN READ
How to Transfer Your Google Analytics 360 License to a New Reseller Partner

How to Transfer Your Google Analytics 360 License to a New Reseller Partner

Transferring your Google Analytics 360 (GA360) license to a new reseller partner from an existing partner or away from a Google direct license can…

6 MIN READ
Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Top Three Reasons to Upgrade to Google Analytics 360 (GA360)

Google Analytics 360 (GA360) offers advanced capabilities beyond the free version of Google Analytics, empowering organizations to enhance data accuracy, scale insights, and make…

6 MIN READ
Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Google Analytics Benchmarking Feature: Key Benefits and How to Get Started

Benchmarking has been a long-anticipated feature since the release of the new Google Analytics. Many of my clients were asking for it—and now it’s…

3 MIN READ
How to Responsibly Use Analytics in Healthcare Marketing

How to Responsibly Use Analytics in Healthcare Marketing

The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…

4 MIN READ
Navigating Google Analytics 360: Key Insights and Recommendations

Navigating Google Analytics 360: Key Insights and Recommendations

If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…

4 MIN READ
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4 MIN READ
Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4 MIN READ
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