InfoTrust Announces New Partnership with OWOX

InfoTrust Announces New Partnership with OWOX
Estimated Reading Time: 3 minutes

InfoTrust is pleased to announce its new partnership with digital marketing analytics company OWOX.

Founded in 2013, OWOX is a leading digital analytics platform that helps clients all over the globe leverage digital analytics with their mix of SaaS products and deep expertise in analytics. The company specializes in web+app cookieless analytics and business intelligence products. With its distributed team and headquarters in Ukraine, OWOX develops business intelligence (BI) products based on Google Cloud Platform and also assists in implementing Google Analytics 360 Suite and Google Analytics 4.

“Our mission at InfoTrust is to help organizations accelerate their transition to privacy-centric digital marketing,” said Senior Vice President of Client Services Amin Shawki. “Thanks to OWOX’s ability to provide analytics capabilities to clients all over the world, particularly with its headquarters in Ukraine, this compliments this goal. Additionally, OWOX provides complimentary services and expertises to InfoTrust, with more reach for each organization as we both have international clients. We couldn’t be more excited to partner with this impressive team.”

For InfoTrust’s founders, Alex Yastrebenetsky and Michael Loban, this partnership is exceptionally meaningful to them, as both were born in Ukraine.

“Put simply, the OWOX team is brilliant,” Yastrebenetsky said. “Given our expertise, products, and services are so similar to theirs, we look forward to a strong and successful global partnership.”

“From the very beginning of our cooperation with InfoTrust, we saw an incredible consistency and immersion depth in the tasks of their clients,” said Managing Partner at OWOX Ilya Chukhlyaev. “The InfoTrust culture and projects attitude are close to the OWOX team, and it’s an honor for us to work with InfoTrust, which has maintained its leadership for years. I’d like to thank Amin and all the InfoTrust team for such an extremely comfortable partnership and we are looking forward to assisting InfoTrust’s clients with our products for digital marketing analytics and deep analytical expertise.”

The InfoTrust Foundation previously partnered with Delve to raise funds to support employees and their families at OWOX.  

About InfoTrust

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.

About OWOX

OWOX BI is a recognized G2 leader in the marketing and ecommerce analytics software category. The company’s products democratize multiple data source analysis; help businesses worldwide simplify data collection, management, and reporting; and provide insights for decision makers to improve their marketing performance.

OWOX collects first-party data from websites in real-time, blends it with marketing data across all channels, and builds reports or dashboards so that marketers can easily find bottlenecks and growth areas, as well as continuously experiment with new marketing channels and ad campaigns to get lower ads spend and higher ROAS.

Ready to start your transition to Google Analytics 4?

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Author

  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

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Originally Published: October 20, 2022

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October 20, 2022

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