InfoTrust and Digital Experience Platform Optimizely Establish New Partnership

InfoTrust and Digital Experience Platform Optimizely Establish New Partnership
Estimated Reading Time: 3 minutes

InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a value-add seller of the platform, ensuring that their clients maximize the features and benefits of both organizations.

Optimizely’s Digital Experience Platform provides content management (CMS), content marketing (CMP), orchestration, commerce, experimentation, analytics and personalization on one screen.  

“We’re excited to partner with the Optimizely team and introduce their tremendous suite of digital experience tools to our enterprise customers,” says Director of Strategy Chris Vaughan. “Their market-leading experimentation platform will allow us to help our clients sustain and advance their digital experimentation initiatives in the wake of Google Optimize’s deprecation later this year. Plus, their orchestration and monetization solutions can aid an organization in developing better digital experiences, increasing the value-exchange for their customers and enhancing the quality of their first-party data.”

With the news of Google Optimize deprecating later this year, Optimizely Web Experimentation is one of Google’s recommended tools for enterprise-level experimentation. InfoTrust plans to help their clients take advantage of the robust feature-set to level-up their digital experimentation campaigns, including innovative functionality such as real-time results and machine-learning recommendations.

“Optimizely is proud to have this relationship with a world-class partner like InfoTrust. Together we are delivering exceptional projects to customers on a first-class platform that optimizes the end-to-end digital experience,” said Jessica Dannemann, Chief Worldwide Partner Ecosystem for Optimizely.

About InfoTrust

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.

About Optimizely

At Optimizely, we’re on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at

InfoTrust Is Hiring!

With health insurance, a flexible work schedule, open PTO policy, and more, InfoTrust has quickly become a destination employer for analytics consultants and engineers.


  • Natalie Shawver

    Natalie Shawver is the Head of Content Marketing at InfoTrust and is a skilled and innovative marketing creative. She is responsible for guiding the direction and execution of all content-related initiatives. Drawing on her expertise in journalism and diverse experience in areas such as storytelling, video scripting, and social media, Natalie is a highly motivated individual who prides herself on her ability to meet tight deadlines. She describes herself as a passionate lover of words and thoroughly enjoys writing, editing, and generating new ideas. You can most often find her with a cup of tea and a good book in hand.

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Originally Published: April 5, 2023

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March 27, 2024
Originally published on April 5, 2023

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