How Building a Google Analytics 4 API Pipeline Solved Universal Analytics Migration Challenges for Tax Preparation Services Company
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How Building a Google Analytics 4 API Pipeline Solved Universal Analytics Migration Challenges for Tax Preparation Services Company

In partnership with a well-known financial services firm known for aiding clients during tax season, InfoTrust worked to transfer eight comprehensive dashboards from Universal…

Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified
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Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…

Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1
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Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1

https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…

Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
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Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…

Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

Life Insurance Company Improves Data Accuracy Thanks to Server-Side Tagging
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Life Insurance Company Improves Data Accuracy Thanks to Server-Side Tagging

Founded in 1896, this life insurance company has a long history of life insurance innovation designed to meet the ever-changing needs and lifestyles of today’s…

Improving the Insurance User Journey with Analytics in 2023
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Improving the Insurance User Journey with Analytics in 2023

Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…

6-minute read
What’s New with the Google Analytics 4 User Interface
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What’s New with the Google Analytics 4 User Interface

https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

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