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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
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1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
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Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
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What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
Webinar | Sep 14, 2022 12:00pm

Webinar: 1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer due to a violation of consumer privacy rights…

Webinar: What’s New with the Google Analytics 4 User Interface
Webinar | Sep 29, 2022 11:00am

Webinar: What’s New with the Google Analytics 4 User Interface

Navigating through Google Analytics 4 (GA4) is much easier, thanks to the highly customizable interface. In this webinar, we will walk you through reporting…

InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now
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Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

6-minute read
A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Preparing for the Future of Digital Analytics in the Fitness Industry
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Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5-minute read
5 Reasons to Delegate Tag Management to a Trusted Partner
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5 Reasons to Delegate Tag Management to a Trusted Partner

The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…

6-minute read
Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model
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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model

With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…

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