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InfoTrust + Google Durability Summit 2022
In-Person | Jun 21, 2022 11:00am

InfoTrust + Google Durability Summit 2022

Hold on to your hats, folks. It’s happening! Join InfoTrust and Google for an in-person Durability Summit on June 21, 2022, in New York City. This…

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now
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Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
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A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
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Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

Preparing for the Future of Digital Analytics in the Fitness Industry
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Preparing for the Future of Digital Analytics in the Fitness Industry

What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…

5 Reasons to Delegate Tag Management to a Trusted Partner
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5 Reasons to Delegate Tag Management to a Trusted Partner

The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…

Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model
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Global Luxury Beauty Retailer Sees ROAS Increase by 1.75 Using Propensity Model

With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…

How to Become a More Data-Driven Organization
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How to Become a More Data-Driven Organization

In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…

How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations
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How InfoTrust’s Cookieless Tracking Feature Unearthed Key Traffic Insights for One of the World’s Largest CPG Organizations

In a world where consumers are increasingly privacy-conscious, it is imperative to understand how to track users without cookies. Our client—like most businesses who…

Fitness Company Case Study: Analytics and Tag Management Solutions
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Fitness Company Case Study: Analytics and Tag Management Solutions

With so many franchise groups and individually owned clubs, this fitness center client was seeking a comprehensive analytics solution that worked for their corporate…

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