Google Analytics 4

GA4 is a much-anticipated update within the Google Analytics (GA) product. Until recently, web analytics remained distinct from app analytics or data collected on other platforms within the Google Analytics product. With Google Analytics 4, analysts can gain more value by combining data on user actions and conversions for insights across different platforms.

SECOND EDITION WITH GA4 CHAPTEr

Crawl, Walk, Run:

Advancing Analytics Maturity with Google Marketing Platform

Crawl, Walk, Run book edition 2
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Why It's Time to Deploy Google Analytics 4

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