GA4 is a much-anticipated update within the Google Analytics (GA) product. Until recently, web analytics remained distinct from app analytics or data collected on other platforms within the Google Analytics product. With Google Analytics 4, analysts can gain more value by combining data on user actions and conversions for insights across different platforms.
Advancing Analytics Maturity with Google Marketing Platform
"Driven by machine learning, these metrics allow for a deep level of insight into your customers and their potential purchase habits."— Google Analytics (@googleanalytics) March 2, 2021
Google Analytics 4: An Introduction to Predictive Metrics https://t.co/6lZ7kTHmZ7 /by @InfoTrustLLC #measure pic.twitter.com/Fm4aIb5Fo8
"it’s time to understand how user-centric analytics can help your organization progress it’s digital maturity."— Google Analytics (@googleanalytics) October 15, 2020
Check out the new Google Analytics 4 User-Centric Analytics Guide from @InfoTrustLLC https://t.co/9OL6SBujpm /by @MaiAlowaish #measure pic.twitter.com/84lzN6UvC2
"It is nearly impossible to capture insights from your customer’s behavior if one person’s journey is split across the devices they have."— Google Analytics (@googleanalytics) June 18, 2020
Getting Started with App + Web Reporting https://t.co/17ZCtWFA7p /by @InfoTrustLLC #measure pic.twitter.com/WdtEhliUZs
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